2010 August

Teenage years are often referred to as the “awkward stage” for young people making the transition from childhood to adulthood. However, within the marketing context, there is nothing awkward about the profits that can be amassed for smart marketers who know how to tap into what could perhaps be the the biggest potential growth market today.

Buyers have long known that they would be able to source wholesale clothing, accessories, and footwear virtually anytime from the exhibitors at OffPriceShowrooms.com. What they might not have been aware of is that The Off-Price Specialist Shows are the premiere trade shows for off-price apparel and accessories.

According to research, average American families with children returning to school after the summer holidays are expected to spend about $58 more for back to school products this year. This is compared to what they spent last year. A total of $606.40, which is up 11% from the previous figure, will be the new average, according to the National Retail Federation. On the other hand, average American households with college students returning to class are forecast to spend about $2 less than before, making the figure $616.13 for this year.