2011 June

Retailers lose a significant amount of income online due to fraudulent credit card orders and other deceptive activities resulting in merchant loss. As consumers increasingly spend more online from ecommerce merchants, fraudulent activity will likely continue to increase. The 2010 LexisNexis Risks Solutions Study found retail merchants and consumers experienced $139 billion in annual fraud losses in 2010. This article tells retailers how to check their online orders for fraudulent activity.

As you know, ASD is celebrating its 50th year in Las Vegas July 31st – August 3rd. And boy, have they grown since then! All those who haven’t checked out the show in a while will be in for a treat and a big surprise, and there’s no time like the present to come see what’s going on in the wholesale and retail trade. It’s like six shows in one, as shown in the map of exhibit pavilions shown below.

As wholesalers and general merchandise suppliers know, word of mouth is a powerful thing. When buyers have a choice to make, they like to turn to their friends and colleagues because they trust the people they know. On the web, word of mouth has become “word of click.” Similar to the Facebook “like” button, Google +1 provides suggestions from friends and colleagues by showing recommendations online in the form of +1s in the SERPs. It’s faster and simpler than getting the good word in conversations around the water cooler. Soon, Google +1 will also be seen on Google AdWords ads.

Email is a great way for wholesalers and general merchandise vendors to reach out to loyal customers with opt-in communications. However, you need a strategy to avoid inbox fatigue because readers are inundated with messages and can easily delete unless they see “something in it for me.” Below are some tips that can help you create valuable messaging for your customers that result in more email opens.

A business blog is an important part a wholesaler’s online marketing strategy that can help general merchandise suppliers get found and generate more business. Granted, it takes effort and resources to build a corporate blog, but despite the investment, there are ten good reasons to consider a business blog.

Now that summer is here, it’s time to stock up on wholesale sports-related merchandise because people will be buying sports clothing and hats while watching the various sports activities. Smart parents know that participating in sports builds a child’s self esteem as well as good sportsmanship. As summer sports activities keep kids active and entertained, they like to emulate their favorite sports personality by donning clothing and other sports gear. That’s why we want to tell you about St. Louis Wholesale, because we know this is where you can get the best deals on this hot-selling, high-margin merchandise.

New products are the life blood of retailing. They are seen as a means of enhancing our lives, and for this reason, are of considerable interest to shoppers. New lines used to be easier to sell. In the present economy, they are more important to the retailer as they create a point of difference, but the consumer is more resistant to purchase. It is therefore important that every supplier work closely with retailers to develop new product launches.

For those who don’t know, companies like Tasha Apparel are making things easier than ever for wholesalers and retailers to make money, even in an economy that has been producing challenges for the ones who don’t follow the industry-backed advice found on this site. In short, the ones who prepare, are the ones who win; and Tasha Apparel is doing their part to make it easier and faster than ever before for profits to become reality.

The FDA recently announced a change in labeling requirements for sunscreen products. The reason for the new rules is to help consumers understand the confusing claims on sunscreen products by specifying what sunscreen manufacturers can and can’t say on product labels in protecting consumers against the sun. Some products on the market already have clear labeling of UVA and UVB protection. For instance, you can get sunscreen closeouts with clearly labeled UVA/UVB protection at Dollar Days, which offers many kinds of UVA/UVB-protected skin creams as well.

Dealers in the business are looking for suppliers that can meet the needs of customers that range from dropshippers and wholesale buyers, all the way to large quantity retail opportunities, and companies like Outdoor Active Gear are doing their part to make the process as smooth, efficient, and painless as possible for everyone.

Internet Retailer has long been considered one of the most influential and important sources of information for everyone in the retail industry, from the online shops that make up the bulk of its readership, to brick and mortar stores that get an edge on their competition by gleaning information from the revered site. In recent news, the IR (Internet Retailer) organizers have proven all the naysayers wrong, by hosting a show in San Diego that left attendees renewed, recharged, and filled with hope for a great holiday season in 2011.

While Fathers Day has come and gone, its custom belts and buckles, as well as jewelry and fashion accessories are always in style. HotBuckles.com offers big discounts on wholesale belts year round. The custom belt buckles are beautifully hand crafted and unique. You won’t find merchandise like this anywhere else.

Google just introduced a new tool that can help wholesalers and general merchandise suppliers with reputation management, adding another social layer to its search services. The tool is called Me on the Web and allows anyone with a Google account to monitor their personal information on the web by creating email alerts that are delivered as soon as the information is found by the Google search bot.

Crazy hats are making a comeback in a huge way, and the trick to finding yourself in a position of being on the forefront of profitability is to be the first to carry a full line of products that your customers will be looking for. Mount Everest Collections is doing their part to help get the craziest and most funky, unique, and expressive headwear on people’s heads!

Now is the time for retailers and online merchants to start planning website improvements for year-end holiday ecommerce sales. There is so much to do if your ecommerce site is going to achieve record holiday sales and much of your planning and research associated with holiday marketing should start soon, at least in July. Below are 9 tips on how to prepare for your 2011 holiday traffic.