2011 September

Demonstrating your products with video can boost online sales. It’s fun, entertaining and accessible for viewers and merchants alike. Videos are a big aid to making purchasing decisions, and they can be fairly easy to create. As a result, many web merchants are making product videos to increase conversions. Video can also give your site more visibility in search results. However, some online videos leave a lot to be desired. Below are some tips for making effective product videos.

California Governor Jerry Brown signed a law on September 23rd that requires large online retailers to collect sales tax from state residents starting September 15, 2012; notwithstanding preemption by any new federal law. The California law covers retailers making $500,000 or more a year in online sales to California residents.

Many people are going into business for themselves because of layoffs and the difficulty of finding jobs in today’s economy. Some people start off selling general merchandise on eBay and then branch out by opening a store or selling goods at flea markets. Some may want to buy wholesale pallets and truckloads of name brand liquidation merchandise like apparel, electronics, furniture, general merchandise, handbags, home décor, jewelry, tools and so forth. This article will review the basics about buying liquidation and closeouts merchandise.

Haute couture designers, who design, make, and sell highly fashionable, custom-made clothing for women, formerly catered only to the very rich. Suddenly, their designs have become available for everywoman. Designers like Missoni, Versace, Karl Lagerfeld and Vera Wang are creating special lines for stores like Target, H&M, Macy’s and Zale’s.

Apparel Deals has been a trend setter in the casual fashion wholesale industry for years. The company sells the most stylish and casual dresses, tops and accessories at lower than wholesale prices. They also carry name brand perfumes and cosmetics. Not only do they feature the latest cool, trendy, and stylish dresses and tops, they have created popular lines of accessories ranging from fashionable handbags to cool women’s belts. And their entire wholesale fashion line is carefully tested for top quality.

Cool Jewels by Phillips International offers a wide selection of wholesale trendy jewelry at fabulous discount prices. Its fashion jewelry lines include Children’s Jewelry, Mood Jewelry, First Friends Necklaces, Fossil Shark Tooth Necklaces, Hemp Necklaces, Wholesale Beach Jewelry, Wholesale Shell Jewelry, Trendy Boutique Jewelry and many fashion accessories.

After a field trial of about 90 days to invitation-only users, the Official Google Blog has now extended an invitation to all users who want to join Google+. Users can join at google.com/+. Google said it made 91 improvements, which are posted here. While Google+ is in its infancy, the company is very excited about it and released an additional 9 new features yesterday for Hangouts. Below is a review of the new features.

fter nearly four months of testing, Google Wallet launched September 19th, providing mobile payment access to a select group of people. Initially, it has only a handful of merchant and retail partners, and has only one handset enabled with its Near Field Communication (NFC) system − the Sprint Nexus S. However, users will be able to affix a sticker to their phones making them NFC-enabled. Future Android handsets will have an embeded NFC chip.

With big expectations for the coming holiday season, savvy retailers and brand managers are getting their mobile sites ready for the onslaught of holiday traffic; and, for good reason. Google projected 15 percent of all searches will be made on Black Friday, the day after Thanksgiving, and these queries will be made from mobile devices. Google also estimates 44 percent of all December searches for last-minute gifts and store locations will be done on smartphones and tablets. But that’s not all.

Last week, Google denied access to the AdWords API to hundreds of developers in order to “ensure quality, improve Google products and services and compliance with AdWords API Terms and Conditions,” according to the company. This upset many customers who complained because they got no warning and suffered damage to their businesses and clients.

After a successful debut at the California Market Center in Los Angeles last fall, A Taste of OFFPRICE is coming back to the West Coast for its second consecutive year on October 3-5, 2011. Being held at the same time as the Majors Market at the California Market Center,” A Taste of OFFPRICE” expects 125 exhibitors in booths offering the same great value and closeouts in the latest fashions found at the main show in Las Vegas every February and August.

If you are a wholesale clothing buyer and want the latest fashions at the best prices, 1 Fashion Clothing is an excellent place to source merchandise. Its showroom in Los Angeles offers an enormous collection of wholesale clothing for both men and women if you happen to be in the area. If not, the online store puts merchandise at your fingertips and is easy to use. The reason we recommend 1 Fashion Clothing is because of its expertise in clothing fashion and in the wholesale clothing distribution field, giving you leading edge products at the very affordable prices.

Top Ten Wholesale is beginning a series of articles on our TopTen Book of Lists. Our lists will focus on Industry, People, Shows, Clients and so forth. The first in the series is on the Top Ten Flea Markets. Flea markets are more popular than ever in these economic times. Our list gives you the opportunity to find great bargains, maybe some collectibles and many other items you can use around the house and yard. By attending one of America’s Top Ten Flea Markets, you’ll be in for quite an experience because these affairs are usually very large and offer bargains you won’t find anywhere else. You might even find something you can take to the “Antique Roadshow” if it comes to your town. Here’s TopTenWholesale’s Top Ten Flea Markets List.

With Black Friday a couple months away, the Google Mobile Ads Blog is sharing a few insights on what marketers can expect for the holiday shopping season. After reading these stats, all retailers and web merchants should start preparing for the holidays right now, ensuring their mobile sites are user friendly, creating great mobile content and coupon offers. Merchants can expect increased mobile searches, higher mobile ad response, more coupon users and more early holiday shoppers using smartphones and tablets.

The Google Merchant Blog is reminding ecommerce websites that the new Google Shopping technical specifications go into effect September 22. Google Product Search released new Unique Product Identifier (UPI) requirements in June and new data feed requirements in July. With these new requirements, Google hopes to standardize product listings and reduce the number of duplicate product listings. The data standardization initiative is good news for consumers, but may be hard on merchants with limited data and resources.