2011 October

Metal Creations is one of the largest producers of belt buckles in the United States. The company also sells gorgeous Shamballa bracelets, which are said to be an extension of a person’s personality. These are magical creations that can fulfill desires based on a person’s individuality. For instance, the bracelet below could inspire the imagination as if a person customized their own Shamballa bracelet.

Business-to-business marketing is growing at a rapid pace, but B2B marketers have many challenges to face. What are these challenges? The answer comes from the Marketing Sherpa 2012 B2B Marketing Benchmark Report, which surveyed B2B marketers about marketing barriers and top challenges to success. Facing these challenges in today’s market makes it more important than ever for wholesalers and manufacturers to identify these obstacles within their own organizations and develop solutions that will keep them competitive.

While many people think local search optimization is only for B2C sites, recent research suggests it should also be a part of B2B marketers’ search efforts. Marketing Sherpa found only 35 percent of B2B marketers claimed a local business listing, and only 23 percent optimized for local search terms in organic SEO efforts. On the other hand, 43 percent of B2C marketers claimed local listings, and 36 percent optimized for local search. This article will explain how B2B marketers can benefit from local search optimization.

There are many factors to consider in product selection for resale. You might be selecting products to sell in a retail store, on eBay or at swap meets. Either way, product selection takes informed decision making. The choices are boundless, and the task can be complicated if you’ve never done it before. For instance, there has to be a demand for your product, and it must be profitable and something you have an interest in and know something about. Before committing to any products, there are factors to consider when making product selections.

Shopping by smartphone has grown significantly over the past year, and that means general merchandise vendors can take advantage of creating compelling mobile emails for their subscribers. The tips below can help B2B marketers put together mobile emails designed specifically for smartphones that can help boost conversions.

The number of people accessing the mobile web is growing rapidly and is expected to overtake the PC as the most popular way to surf online by 2015. Mobile search is also growing at a fast pace, with Google estimating 40 percent of local searches are done on mobile right now, while Microsoft says 53 percent of its searches are mobile.