The balance of trade between the US and China is of utmost importance to both countries. China’s Vice President Xi Jinping has indicated several times over the past few weeks that he is committed to developing the Sino-US cooperative partnership. Thus, ChinaMart was asked to arrange the coming seminar, along with its partners TopTenWholesale and Manufacturer.com. However, there are many more key sponsors of this event.

We’d like to welcome a new sponsor Magic Sourcing. This fashion sourcing trade show joins PMF Bancorp, a commercial bank lender; Mitchell Silberberg & Knupp LLP, a Los Angeles law firm; ASD Trade Show, a consumer goods trade show; Pepperdine University’s Graziadio Business School, a distinguished business school;  The World Trade Center Los Angeles-Long Beach (LAEDC/Los Angeles County), an agency focused on international business development; TopTenWholesale and Manufacturer.com in sponsoring this unique trade seminar to enhance trade between China and the USA. Without their generous support, this prestigious event would not be possible.

The event starts on February 16 with a Supplier Matching seminar to be held at ChinaMart’s Los Angeles facility starting at 7:30 a.m. This seminar offers a strategic opportunity for US companies to meet with over 30 of China’s largest and most prestigious manufacturers in categories such as:

• Seasonal Gifts
• Glassware Handmade
• Glass Home Décor
• Glass Blown Gifts
• Acrylic Home Décor
• Furniture Home (Wood & Steel)
• Outdoor Furniture
• Garden
• Plastic and Rubber Housewares
• Ceramic Décor
• Ceramic Tiles
• Tableware
• Suitcases & Bags
• Apparel Factories
• Apparel, Clothing & Fashion
• Shoes
• Collectibles
• Wood Gift Products
• Hair, Wigs, Extensions
• Electronics

The second portion of the seminar will be held at 1:00 p.m. February 16 at Pepperdine University’s Business School at the Howard Hughes Campus. The Dean of the Graziadio’s Business School, Linda Livingstone, PhD, will introduce Dr. Terry Young, the Chairman of Pepperdine’s Economics Department, who will make a presentation to Vice President Xi Jinping’s business delegation. Dr. Young will speak on US- China Trade relations and the current economic situation between the two countries.

This special delegation of Chinese factories is a part of China Vice President Xi Jinping’s business delegation visiting Los Angeles to enhance trade between China and the USA.

You can register on TopTenWholesale for the Supplier Matching event starting at 7:30 a.m. and ending at 11:00 a.m., with the Pepperdine session starting at 1:00 p.m.

Martin grew up in New York City, graduated with a Business Degree in 1976, and wanted to be his own boss. Having an interest in fashion, he became an independent rack jobber, working many years in that profession before starting M&A Imports in 1999. Martin’s three sons, all college grads, eventually joined him in the business, learning it from the ground up from Martin’s wealth of experience.

We checked out Just Love online and found a beautiful selection of dresses, scrubs and sleepwear at great prices. Just Love recently opened a showroom in Manhattan and also has a warehouse in Long Island. The company has expanded its sourcing globally and will be selling quality products at the OffPrice Show in Booth 640.

M&A Imports’ Just Love imports fashions from China, Turkey, India and Pakistan. That helps keep overhead down so the company can pass greater value on to its customers. Below is a partial listing of the many great products you’ll find from Just Love:

• Ladies Dresses
• Girls Dresses
• Scrubs
• Sleepwear
• Sundresses
• Lingerie
• Shorts
• Tank tops
• Kids’ pajamas
• Rompers

We asked Martin, What is your company’s major strength? “We bring new product in all the time and are constantly offering our customers new lines,” he said. “Additionally, we keep a low overhead so we can pass even greater value on to our customers. I have no commissioned salesmen, only my three sons.”

What makes customers come back to your company for repeat business? “The relationship with our customers is extremely important. In addition, we always are bringing in new styles and prints to keep everything fresh,” said Martin.

When asked about the most rewarding part of his business, Martin replied, “Having my three sons run the company with me is the most rewarding part of being in business. Of course, the customer satisfaction means a lot, but that’s only possible because of the service customers get from our family.”

Just Love by M&A Imports has been in business in New York for nearly 13 years and is a successful family-run business. You can check out these lovely fashion products at Booth 640 at the OffPrice Show in Las Vegas February 10-13.

Buyers can also contact Just Love by M&A Imports by phone, postal mail and email.

Just Love by M&A Imports Ltd
1407 Broadway
Suite 2310
New York, NY 10018
Phone: 212-391-4999
Email: sales@justlovestore.com
Business Hours:
Mon-Fri 10:00 am to 4:00 pm EST

Maypa Cargo & Logistics is located in Los Angeles, CA; Laredo, TX; and Guadalajara, Mexico with partners in Miami, FL and El Paso, TX. The company has its own trucks and offers guaranteed daily trucking services from Los Angeles, El Paso, Laredo and Miami. Trucking equipment includes:

• Top of the line equipment (Peterbilt, Freightliner, Kenworth and Volvo)
• 30 trucks and 67 trailers 53” both dry and refrigerated
• Experienced drivers with good records
• GPS tracking system on all trucks

Maypa Cargo & Logistics has a set route from Los Angeles, CA to Laredo, TX hauling LTL daily, also consolidating from Laredo TX to McAllen TX. Their rates claim to be the most favorable in the shipping business. Maypa’s organized fleet makes deliveries hitch-free and cost effective.

As a freight shipping broker, Maypa Cargo provides logistical solutions designed to meet today’s diverse and demanding transportation needs in specialized air, ocean cargo and international air cargo, as well as auto transport. The company prides itself on the partnerships it has established between the clients it serves. They listen and research to understand their clients’ freight and cargo transport needs before recommending a logistics solution to fulfill the clients’ objectives.

Maypa Cargo specializes in handling cargo between the USA, and Mexico, with capabilities for getting freight to its destination on time and within budget. No matter how large or small the project, Maypa Cargo has the shipping resources to ensure a quality transport solution for every client.

Another advantage of using Maypa Cargo & Logistics is that it can take the guesswork out of international shipping. When you ship to foreign countries, there are many obstacles that can surface, and you need to be aware of many foreign shipping requirements when shipping cargo to its final destination. Maypa provides the tools necessary to clear customs without delay while avoiding unnecessary charges.

Some shipments require expertise for handling oversized shipments. Maypa has the experience and handles cargo that other companies won’t take. No matter what the size or weight, The company has the experience and knowledge needed to provide a transport solution for oversized freight shipments. In addition to full truckload shipments, Maypa also handles LTL (Less Than Truckload) cargo.

We asked Maypa Cargo & Logistics Executive VP Rosalinda Contreras, What is your company’s major strength? “In addition to full truckload shipments, we can handle all LTL cargo,” said Contreras.” We have tariffs established with the some of the nation’s largest regulated carriers. If you ship LTL, then Maypa Cargo is your solution; we’ll prove to be invaluable to your Domestic or International shipping team,” she declared.

What differentiates your company from its competitors? “Personalize services, Security and Guarantee,” said Contreras. “We specializes in handling cargo between the USA and Mexico and have the capabilities of getting your freight to its destination on time and within budget,” she added. “No matter how small or how large the project, we have the shipping resources to ensure a quality transport solution every time.”

Lastly, why do companies come to you for transportation services rather than your competitors? “Our customers get personalized services 24 hrs a day, 7 days a week,” said Contreras. “We provide top customer service and plan to expand our business to provide door-to-door trucking services from Mexico to Canada and from the USA to Canada very soon.”

For rate quotes, contact Rosalinda Contreras at rosalindar@maypacargo.com or call (213) 623 8629.

Maypa Cargo & Logistics
1161 East 12th Street
Los Angeles, CA 90021
Phone: (213) 623 8629
Fax: (213) 623-8649
rosalindar@maypacargo.com

Now that the Giants won the Super Bowl over the Patriots for the second time, there will surely be a rush for New York Giants products from every part of the country, and especially from proud New Yorkers.

There will be a frenzy to buy New York Giants Championship gifts of all sorts, for toddlers and adults, for women and men… Wholesale New York Giants products will be flying off the shelves. Retailers that took no chances by stocking up on gifts and memorabilia for both teams can scurry to suppliers for more wholesale New York Giants products and will make up any losses on inventory of Patriots gear.

It is interesting that the Giants won the Super Bowl after having a hard time getting there. They worked hard to achieve six must-win games, along with the final two games of the season. The New York Giants got into the playoffs where they won the NFC East championship and were the number four seed in the conference. In contrast, this was the Patriots’ seventh appearance in the Super Bowl.

Retailers can find wholesale suppliers  for ordering New York Giants Merchandise onTopTenWholesale. There will be a rush for this merchandise by consumers buying  these products for themselves, family and friends.

FARMA was an excellent conference and one where all retailers could have picked up new ideas. My top ten ideas from the conference are as follows.

1. Capital Does Not Mean More Sales
The tour looked at a selection of retailers; some had injected large amounts of capital, while others had not. Yet, the return per square metre or foot for nearly all the retailers was around the same. Yes, you have to get the basic investment right to create the sale, but in today’s tougher retail environment, over-investing in expensive and does not automatically mean that sales per given area will increase. The message is invest enough money to make the model work.

2. Get the Basics Right
All the retailers who got the basic s right were performing around the same level. Paco Underhill, the retail expert on how we buy, mentioned recently that getting the customer flow wrong could cost a retailer two dollars per sale. We saw one example of where a flow was wrong and it clearly proved that Paco was right. Get the flow wrong and it costs you dearly.

3. Tell the Story
I accept it is easier for a farmer to tell a story than most retailers, but those that put the story together can increase their sales. Story telling is a key point of difference in retailing. Identify your dory and communicate it to the customer.

4. The Team Can Grow the Sales
Make sales training fun, measure the results and grow sales. Sally Benson, one of the delegates, increased sales of selected products by 354 percent. How? The team selected a product and developed an in-house marketing campaign to grow the sales. There was a prize for the team who created the most sales. All the team excelled and enjoyed the competition and the fun of developing the extra sales. Product knowledge taring can be boring. Make it fun and grow sales.

5. Promote Your Values at the Entrance to Your Business
Are you local, are you a family business or are you a national chain selling local products? Many independent businesses fail to get this message across; they assume that all the consumers know their values. Yet when I visited a large national chain, they promoted a local message at their entrance. Consumers need to know your values when they enter your store.

6. Management Need to Make Sure the Team Stays Positive
One of the presenters was Darrell Woodman who presented on the art of being brilliant. He revealed that research indicated that 98 percent of people are in the less-than-happy mode most of the time, while only 2 percent are in the happy mode. As a leader, you influence the behavior of your team. Happy people make the sale. His point is that you choose to be positive; you need to understand the impact you have on the team, and you need to take responsibility. Growing sales is down to attitude.

7. Have a “Banning “Letter
Not everyone who comes into your store will be honest, according to Simon Winchester of Shoppers Anonymous. The stealing percentage mix is as follows:
• 25% of thieves steal by accident and return the product
• 60% steal by accident and do not return the product
• 15% are deliberate stealers

If you want to ban a customer, make sure you have a prepared a banning letter that you can hand to the customer. It makes life so much easier.

8. Sell By Date or Enjoy by Date
Is It a “Sell by Date” or an “Enjoy by Date.” I love the idea of an “Enjoy by Date” that Loch Leven Lauder uses. The use of simple words in a more positive way can put a smile on the face of your customer.

9. We Change our Wallpaper with the Seasons
One of the top retailers in the world is Zara, the fashion clothing company from Spain, and I often use them as an example as they have created 24 seasons in their stores. How do they do it? They change the wall paper; they change the sightlines so the store looks different every two weeks. This is a simple strategy that has worked well for this company. The principle applies to all retailers. It was fun to see a farmer believe his success was based on changing the wall paper to create the theatre. Something many retailers have forgotten.

10. Make a Decision or Act on a Decision
The above quote is from the UK TV personality Dick Strawbridge. It is simple; yet how often is it not implemented? In a changing world everyone needs to act on decisions made.

John Stanley of John Stanley Associates provides conference presentations, workshops and consultancy to the retail industry in 30 countries. He can be contacted at john@johnstanley.com.au.

THE SOUND OF STYLE

Carlos by Carlos Santana headwear collection is designed for men and
women who love to express themselves through fashion. His collection
features various shapes and colors as vibrant as Carlos’s musical
rhythms. Each collection offers authentic products and experiences that
embodies the collective values and optimism exemplified by Carlos
Santana’s incomparable music. Further inspired by Carlos and his long
history of social activism, a portion of the proceeds from each
purchase are donated to the Milagro Foundation which helps make a
difference in the lives of underserved and vulnerable children around
the world.

DORFMAN PACIFIC
Central Hall, Booth #4726

IT’S NOT THE DESTINATION…IT’S THE JOURNEY

As an authorized Zippo® distributor Brassworld offers and
stocks the largest collection of Zippo® lighters where you will
find many designs including Ford, Chevy, Cadillac, Animals,
‘Blaylock’ (designed by nationally renowned artist
Ted Blaylock), Jim Beam, Playboy, Jack Daniels, The Beatles, Elvis,
Harley Davidson, Western, and more.

They are also authorized distributors for Victorinox Swiss Army Knives
& Tools, Columbia River Knife & Tool Company, Silver
Stag, SOG, Mag-Lite, Ka-Bar, Schrade, Smith & Wesson and
Kershaw. They offer custom engraving on all Zippo® lighters and
knives.

BRASSWORLD WHOLESALE
South Hall Lower Level, Booth #2436

GET BRANDED

Your customers will be able to brand their favorite team’s
logo when grilling!!! FanMats manufactures in the U.S. and specializes
in officially licensed products such as the NFL, MLB and Military. In
addition to grilling fun, FanMats has a complete line of mats for the
home including entrance mats, bathroom mats, bedside mats, area mats,
as well as car, truck, tailgate and garage mats. Find your team at the
upcoming ASD show.

FANMATS
South Hall Lower Level, Booth #5134

THE ATHLETE’S CHOICE

Get ready to take your game to the NEXT level of performance with a
signature line of bands from some of the most recognized athletes such
as Tim Hightower and Pablo Sandoval.

These bands are made with Bionic Resonance Technology (BRT™)
that may change the destructive vibrations or frequencies being sent to
the body. They passionately believe that the Bionic Family of Products
will enrich the quality of life of all those who use them, and as the
use of resonance innovation grows, so will the quality of life on our
planet.

BUY DIRECT
Central Hall, Booth #552

Google’s new privacy policy says that once a user signs into a Google account, the company will use that user’s data across its services, resulting in a more personal online experience for users. In fact, Google recently started requiring new Gmail users to create Google+ accounts, so its data resources will continue to grow.

Here’s what Google had to say about the new privacy policy change: “The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”

In other words, if you’re signed into Google, it will suggest search queries and personalize your search results based on the interests you previously expressed in Google +, Gmail and YouTube, etc. Google claims this will allow it to better understand your queries and serve you the best results. If you don’t like it, you can sign out of Google.

Impact on Google Ads: Google’s new privacy policy and its expansion of Google+ with Google Search Plus Your World have implications for paid search because these changes allow Google to target ads directly to consumers rather than to queries.

Up until these recent changes, ads were targeted to queries. If a consumer searched for a Gucci designer handbag, the intent was explicit and marketers could target their ads based on queries. When queries aren’t clear enough, Google has to work harder to serve relevant results.

Now, with all the data collected on Google, YouTube, Gmail and Google+, the company has the means to enhance relevance by putting interests and relationships together in your Google profile.

User Behavior: Google has been leveraging its network of AdSense partner sites to create behaviorally based user profiles, as stated below.

“When a user visits an AdSense partner website, we analyze the content of the page and site to show contextually relevant ads. We use these page topics as well as data from third-party companies to associate interests with a user’s cookie, taking into account how often users visit sites of those categories, among other factors.

Google may use the websites a user visits, as well as third-party data, to infer the user’s gender, age category, and other demographics. For example, if the sites that you visit have a majority of female visitors (based on aggregated survey data on site visitation), we may associate your cookie with the female demographic category.”

User Emails: For a while, Google has been personalizing ads based on the emails people read in Gmail, as it states below:

“For example, if you’ve recently read a lot of messages about cameras, maybe you’d like to see an offer from your local camera shop. On the other hand, if you’ve reported these messages as spam, or marked them ‘not important’ you might not want to see that offer. Soon, some of you will start seeing fewer ads overall, and focused on subjects we hope will be important to you, at the right time.”

User Relationships: We all know word-of-mouth is the most powerful advertising medium. When people you know and trust recommend a product, you are more likely to believe that more than any marketer’s ad. By using the data based on relationships in Google+ and Gmail, Google can prioritize ads based on what users recommend with+1. Google Search Plus Your World will encourage adoption of +1, which is a part of AdWords.

The benefits of using all this data to make ads more relevant are tremendous. It can result in satisfied users and more clicks for advertisers. And yes, more money for Google.

As Google aggregates more data about who their users are, what they do, what they like and who they like, it is creating a treasure-trove of valuable data that contributes to its dominance of the web. And that’s why legislators are scrutinizing Google’s every move.

Tip for Marketers: The takeaway from the above: create a Google+ Page and connect to your Google AdWords campaigns. That allows all your +1s (from your Page, website, ads and search results) to be summed in a single total. This new AdWords feature is called Social Extensions.

With Social Extensions, consumers will see all the recommendations your business has received, whether they come from viewing an ad, a search result or your Google+ Page. This means your +1’s will reach not only the over 40 million Google+ users, but all the users who go to Google every day.

Jack Levy Sales offers great promotional merchandise and the kind of licensed products, novelties and gifts that are sure to bring traffic to your store or business. “We have been buying and selling closeouts, overstocks, discontinued or surplus merchandise for over 35 years,” said Jack Levy Sales Vice President Keith Levy. “In fact, we ask customers to email us if they don’t see something they are looking for because that helps us when we’re searching for new wholesale novelties merchandise to offer.”

Below is a partial list of the many specialty items you’ll find at Jack Levy Sales.

• Coca-Cola licensed products

• John Deere & Farmall products

• Elvis licensed products

• Betty Boop licensed products

• Looney Tunes licensed products

• Precious Moments licensed products

• I Love Lucy licensed products

• Candles and Candle Holders

• Totes & Purses

• Decorative tins & containers

• Seasonal items

• Gift Wrap and Accessories

• Jewelry Items

We asked Keith Levy what makes customers come back to his company for repeat business. “We carry unique items that draw business to stores or web sites,” said Levy. “We are honest, ship orders fast and accurately; and if there’s a problem, we handle it quickly,” he added.

Besides selling merchandise, the folks at Jack Levy Sales are also looking to buy closeouts, overstocks, discontinued or surplus merchandise. If you have any of these items you want to sell, send them information on available items in an email to info@jacklevysales.com. They ask that you include a brief description, quantity available, asking price, FOB location, contact information, and to provide photos if available.

When buying merchandise, all orders placed at Jack Levy Sales are shipped out of its Cleveland, OH warehouse. The company ships by UPS, truck or USPS on small international orders. Any claims on merchandise must be made within 5 days of receipt of order. You can notify the company of your claim by phone, email or fax.

Credit terms are Net 10 days with proper credit information accompanying your order. Otherwise, orders must be shipped prepaid by check, VISA, MasterCard, Discover, American Express or PayPal. No COD’s, and all shipments are FOB Cleveland, OH. Minimum order is $100.00.

We asked Levy if he thought business would be better in 2012, to which he replied, “2012 will be a challenging year. Consumers are still watching their money and looking for bargains. Retailers need to keep their inventory fresh by offering new items on a continual basis.” Sounds like good advice as consumers always pay attention to new merchandise and the latest trends.

In closing, Jack Levy Sales is a family wholesale giftware business located in a suburb of Cleveland, OH. They have been in the same location for over 23 years. Buyers are welcome to visit their showroom/warehouse of wholesale giftware and licensed products where they can place and pick up orders.

Jack Levy Sales
26401 Miles Rd
Cleveland, OH 44128
Phone: 216-831-6604
Fax: 216-831-5540

Company: In China, a Company is within the definition of “Enterprise,” and is governed by Corporate Income Tax Law of the People’s Republic of China. An enterprise shall be taxed on its taxable income on an annual basis; the current tax rate is 25 percent. The dividend distribution after tax shall be free if the recipient is another domestic enterprise; and there exists 10 percent withholding tax on the dividend distribution if the recipient is a foreign enterprise. The 10 percent withholding tax can be reduced if a tax treaty allows it.

Although the preferential taxation is more restricted, tax exemption or tax reduction may be granted to enterprises that meet the relevant rules of the State, such as high-technology enterprises, which enjoy a 15 percent preferential tax rate.

Branch: The branches of domestic enterprises are not independent tax payers, and their profit and loss shall be consolidated with that of the headquarters for the purpose of income tax levy. The Branches of foreign enterprises shall be levied as if they were Companies, and the withholding tax does not apply to the dividend distribution from the branches to the foreign headquarters. For this purpose, to the extent that a branch is legally permitted, it is more tax efficient than a company.

Representative Office: In legal, although the Representative Office could not operate any profit activities, such as sales, and services after sales, it shall be treated as an independent tax payer. The reason is that the services provided for the subsidiaries of the parent company by the Representative Office, even if it’s merely liaison services, shall be treated as the taxable services. Therefore, the most of the Representative Office shall be levied by using a deemed profit method.

According to the deemed profit method, the tax authorities shall calculate the total expenses and the total income of the Representative Office, which can calculate the deemed taxable income by using a formula. The tax rate applying to the deemed taxable income shall be 25 percent.

Partnership: According to the PRC Partnership Law, a partnership formed by an enterprise is tax transparent and the partnership income is taxed only in the hands of each enterprise partner. Under this general rule, in the case of a partnership with foreign enterprise partners, it is likely that the PRC tax authorities will require a foreign general partner to pay a 25 percent PRC enterprise income tax on its share of the partnership income. There is also a good chance that a foreign limited partner who is not involved in the daily management of the partnership might only need to pay 10 percent income tax on their share of the partnership income.

Trust: In China, a financial institution mainly uses the Trust as a structure to invest funds for private and enterprise investors. For example, trust companies often design and sell unit trusts and use the fund proceeds to invest in securities, real estate, leasing, financing, and other areas for the benefit of investors.

Although the unit trusts are very popular in China, there are no tax rules on unit trusts. The tax authority has started research on this issue, but we have no idea when the new rules will be promulgated.

VIE Structure: VIE Structure is helping Chinese enterprises in the Internet and advertising industries to be listed in foreign stock exchanges, as it can pass by the PRC regulatory restrictions on foreign ownership in these industries. In general, the parties shall sign a series of agreements, including intellectual property and service agreements. The listing company established outside of China shall control the business operation of the domestic enterprises from an account perspective. Although the listing company established outside of China does not own these domestic companies legally, all the income of the domestic companies shall transfer to the listing companies established outside of China.

From a Chinese tax perspective, the main tax problem on VIE Structure is how to define the transfer price.

There are more forms for doing business in the PRC these days. The tax implications of each form are different. Certain new forms offer distinctive tax benefits, but there are no specific rules on the taxation of such forms. Foreign investors should consider seeking professional assistance when structuring their future investments in the PRC.

Jessica Wang can be reached at chinashanghaiattorney@gmail.com | Phone: +86-15901811001 | Skype: gushanyancui

Key sponsors for the seminar events include TopTenWholesale and Manufacturer.com as well as PMF Bancorp, ASD Tradeshow, Mitchell Silberberg & Knupp LLP, Pepperdine University’s Graziadio Business School and The World Trade Center Los Angeles-Long Beach (LAEDC/Los Angeles County).

Positioned as China’s next president, Vice President Xi Jinping is coming to Los Angeles in an effort to build and maintain political and business relationships. “No matter what changes affect the international situation, our commitment to developing the Sino-U.S. cooperative partnership should never waver in the face of passing developments,” said Vice President Xi in Beijing last month.

According to the Office of the US Trade Representative (USTR), exports to China neared $100 billion last year, an increase of nearly one-third over the previous year. US exports to China grew faster than any other country in last several years and continue to accelerate with nearly 10% percent of all US exports going to China right now.

“ChinaMart’s focus is to attract Chinese investment in the US by creating a one-stop platform with all the necessary components needed to setup a company in the US,” said ChinaMart CEO Stephen Perl. “We have been doing this successfully for many Chinese companies since our debut at the Canton Fair in 2007,” he added.

As one of the world’s leading experts on China and Chinese-US trade, Perl laid out a way that Sino-US Business relations could be improved in his recent book, “Dancing with the Dragon: The Secrets of Doing Business with China.”

Vice President Xi Jinping’s business delegation track begins February 16 at ChinaMart LAX with a Business Mixer and Match-Making Session to promote US exports and imports. The Match-Making Session will be managed by leading wholesale/manufacturing trade platforms Manufacturer.com and TopTenWholesale.com, led by CEO Jason Prescott. “It’s very exciting to have the opportunity to bring together some of the United States’ largest importers with China’s leading exporters,” said Prescott.

Many large Chinese factories and state-owned trading companies will be attending. There will be breakout match-making sessions for attendees in various product categories. That means there will be many opportunities to import and export goods from and to China at this event.

The second portion of the ChinaMart® Seminar will be held at Pepperdine University’s Business School at the Howard Hughes Campus where the Dean of the Graziadio’s Business School, Dr. Linda Livingstone, will introduce Dr. Terry Young, the Chairman of Pepperdine’s Economics Department, who will make a presentation to Vice President Xi Jinping’s business delegation on US- China Trade relations and the current economic situation between the two countries.

Meet the next President of China and your local Government Officials who can assist you with your trade needs from the County and City of Los Angeles, as well as officials from China’s Canton Fair, Ministry of Commerce and others.

Register for the Match-Making Seminar at ChinaMart® Los Angeles on TopTenWholesale.com.

Kim Smith, CEO and founder of Smitty’s Glass Wax, discovered a better way to clean his glasses while cleaning his boat. “I got some wax on my glasses, and after I wiped them off they were remarkably cleaner,” he recalls. “I worked as a roofing contractor and was always sweating on my glasses. Then with the wax coating on them, the glasses cleaned right up,” said Smith.

Suspecting he had hit on something big, Smith worked on a special formula for Smitty’s Glass Wax for six months and then tested the eyeglass cleaning solution at a street fair. “We sold about 6,000 bottles at that fair,” said Smith, “and we were on our way.”

Smitty’s Glass Wax has three different ingredients that combine to give eyeglasses a dirt-free finish. “First it’s a plastic cleaner that removes the oil and contaminants from the lens, so the lenses are a lot clearer right off the bat,” explains Smith. “It’s also a polish that makes the lenses feel real slick, so dirt doesn’t stick to them,” he added. “Finally, the wax in the product makes them easy to clean later, and the microscopic film from the wax makes the glasses more smudge resistant,” he concluded.

Smith has also has a great way for getting customers to buy the product. “We let them try it,” said Smith. The company offers retailers a Try it Free demo kit cleaning station, where passersby are invited to try the product out on their own glasses. “Once they do,” said Smith, “we have an 85 percent close rate on sales.” The demo kit − which is 8-inches deep, 14-inches wide and about 15-inches high − is an eye catching display with the products attached to a lanyard so no one can walk off with them. The company must be doing something right, as it went to several different fairs and venues last year, selling an additional 38,000 units.

Smitty’s Glass Wax wholesales for $4.50 per package, which includes the wax cleaner, two micro fiber cleaning cloths, and a carry-it-with-you cleaning bag. The MSRP is $9.83. If retailers buy a minimum of three cases, the wholesale price drops down to $3.60 per unit. Free shipping and a free cleaning station are included at that price, and for store owners requesting additional signage or POP displays, Smith will make them available at cost.

“Right now we’re targeting kiosk and cart owners, as well as drug stores, truck stops, gift shops and numerous other retail outlets,” said Smith. The company is also working on extending its product line by planning to roll out a small aerosol can for cleaning computer screens, and an aerosol kitchen and bath cleaner that provides a protective film so dirt doesn’t stick. “We expect to have a big year,” said Smith, “as Smitty’s Glass Wax sells like hotcakes.”

For more information:
Smitty’s Glass Wax
1308 East Colorado Blvd., Suite B
Pasadena, CA 91106
Toll Free: 800-588-4799
Email: smittysglasswax@yahoo.com
Website: smittysglasswax.com

Larry Kim of Wordstream analyzed Google AdWords spending to see which industries and companies spent the most on Google advertising last year. Kim created an infographic listing the results of his research and also published some insights into what he believes his findings mean for the U.S. economy in his report, What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

In his report, Kim offered an analysis of commonly used keywords and their corresponding cost-per-click, viewable in the infographic. Below is a listing of the industries and amounts spent by the top ten big advertising spenders.

1. Finance & Insurance – $4.0 Billion
2. Retailers & General Merchandise – $2.8 Billion
3. Travel & Tourism – $2.4 Billion
4. Jobs & Education – $2.2 Billion
5. Home & Garden − $2.1 Billion
6. Computer & Consumer Electronics – $2.0 Billion
7. Vehicles – $2.0 Billion
8. Internet & Telecommunications – $1.7 Billion
9. Business & Industrial – $1.6 Billion
10. Occasions & Gifts – $1.2 Billion

Advertising revenue from the above ten industries accounted for 60 percent of Google’s $37.9 billion 2011 revenue, while the remaining $14.4 billion came from other industries.

Retailers & General Merchandise Industry

In the retail industry, Amazon.com led the pack at $55.2 million spent on AdWords in 2011, with eBay ($42.8 million), Macy’s ($35.6 million), Sears ($34.3 million and JCPenney ($30.9 million) following. Commonly used keywords and cost-per-click are shown on the infographic.

Analysis of U.S. Economy Based on Google Ad Revnue

Kim made some conclusions about the economy based on Google AdWords spending. His reasoning is that we can learn a lot from Google’s 3 million advertisers and 2 billion daily queries. Among his conclusions:

1. Concerns of Occupy Wall Street are legitimate since the finance and insurance industries were the biggest spenders despite the financial meltdown. They wouldn’t be spending big if they weren’t making money by acquiring new customers with PPC ads.

2. Consumers are spending despite the weak economy and high unemployment. While Kim did not mention the disparity between the poor, middle class and rich, I suspect that is a factor, with the affluent doing the majority of the spending.

3. High unemployment has created opportunities for education and training. Unemployment continues to remain high, prompting people to get retraining or college degrees. That has created a boon for online universities and schools. However, there have been complaints on misleading ads that do not result in jobs.

4. Home & Garden ads beat Real Estate ads since the housing recovery has been slow. That means more people are spending money fixing up their homes and gardens rather than buy a new home.

5. Business and industrial spending was soft compared to other industries and based on the industry’s GDP. It appears corporations are holding back and are slow to invest. While this is typical of a recession, it does not help the slowly recovering economy.

Based on his research, Kim predicts the U.S. economy “will be OK in 2012.” Let’s hope he’s right, and that businesses starts hiring, investing and flourishing in 2012.

IF YOU THINK YOU’VE SEEN THIS BEFORE…THINK AGAIN
We’ve all seen the plush toys that dance to music right? Well, these
are definitely not just that! These ADORABLE plush toys sing and dance
to really cute songs that are carefully chosen. They move their mouth,
ears, feet, legs, neck all according to the animal and the song. It was
pretty hard to choose just one to feature here so check out their
website before coming to the show. These would work great in hospital
stores, zoos, gift stores, seasonal stores and many more. Take a look
at the video and be sure to
turn up the volume!

CUDDLE BARN
South Hall Lower Level, Booth #5000

BOTTOM’S UP!
95 and Sunny introduces ‘Bottom’s Up Jarware’ with hand painted lids
and stems. These creative wine glasses are made with jars which make
them very unique. Your customers will laugh and will want to buy them!
It’s on the “must have” list for all retailers and are handcrafted in
US. This company also sells unique, funny hand painted wine glasses
that are great for any gift store. There are wine glasses for every
occasion: birthdays, brides, party girls, religious, you’ll even find
animal inspired prints such as giraffe and cheetah.

95 & SUNNY
South Hall Lower Level, Booth #1536

BLINGED OUT SNOOKI STYLE!
This line is hot hot hot! After only 3 months of launch, Snooki and NYS
Collection is expanding their Snooki’s Spring 2012
collection.  According to the MTV reality stars tweets, the
Spring line looks totally different than anything else in the
collection.

Snooki’s collection is inspired by the MTV reality
star’s own eyewear fashions with names like Rockstarz and
Champaign and Chains. Snooki’s keeping the sunglasses
ultra-affordable for her fans. The shades range in price from $20 to
$35. NYS brands include Elite, Forever K Michael, Snooki by Nicole
Polizzi, Jersey Shore and more.

NYS COLLECTION
Central Hall, Booth #3153

WHO WANTS TICKETS TO THE GUN SHOW?
Do you want to increase your gross dollars per square feet? Sell
products for the major sports fans or those that are related to them!
Make your store a year-round destination for a variety of high-quality
licensed products including: MLB, NFL, NBA, NHL and more. See the best
retail programs for this profit driving merchandise at the upcoming ASD
show.

SPORTS LINE DISTRIBUTORS
Central Hall, Booth #4662

Sensortags provides a wide range of new and used security products including security hard tags, Checkpoint® and Sensormatic® sensor tags, used Checkpoint systems and retail loss-prevention store security. These affordable retail store anti-theft security solutions will stop shoplifters in their tracks!

What exactly does Sensortags Inc. provide that makes you sit up and notice? To begin with, the company prides itself in offering refurbished equipment. This means you can save money on your retail security with refurbished Checkpoint systems or used Sensormatic tags. These products not only come with a three-months full parts warranty, but also with five years technical support via telephone to the company’s highly trained security specialists.

When it comes to the product line, the company provides economical solutions to shoplifting deterrents. Sensortags Inc. buys and sells:

• Used and refurbished sensor tags
• Ink Tags
• Anti theft barcode sticker labels
• Stop shoplifting security equipment

It offers a wide range of affordable security devices including:

• Checkpoint®
• Sensormatic®
• Knogo®
• Ketec®
• Sentech®
• Detech®
• BSI®
• WG
• Vector®

If you are in doubt as to what system would work best for your store, simply call Sensortags for a free consultation.

We asked Sensortags tech support executive Mary Fouts what makes customers come back for repeat business. “Friendly and very knowledgeable security specialists,” she replied.” Once a customer secures their store, they have a lot of questions in regard to the use of security tags and their proper placement. Our staff helps the customer secure its assets economically and to modify the security if the shoplifters change their tactics.”

The company’s major strength is undoubtedly its technical support which is offered by phone. Security solutions from various competitors such as Checkpoint and Sensormatic can burn a hole in a customer’s pocket due to the 3 hour minimum time required for a service call to diagnose and repair a system. Sensortags does it all by phone, which is faster and at no cost to the customer.

What differentiates Sensortags from its competitors? “Affordable prices and high-quality of service,” declared Fouts. “Down the road, if a customer has a problem that cannot be solved by technical support over the phone, we have them send in their electronic boards out of the towers, allowing the store to look secured by the towers,” she said. “We then tune the boards or repair them and return them to the customer. We are committed in giving our customers the best value for their investment,” she concluded.

When asked about her prognosis for business in 2012, Fouts replied, “As we make our systems self-installable and offer tech support via phone, there is a realistic market for growth. We have even expanded our toll-free lines to Canada, as we have received very good response from the Canadian marketplace. Even if the Canadian dollar exchange varies, it’s still advantageous to do business with Sensortags’ pricing.”

The company has over ten years of experience serving the security needs of small business owners. Thanks to Sensortags Inc., any small store can now get security solutions at amazingly affordable prices.

Sensortags, Inc.   5660 Roberts Rd., Terre Haute, IN 47805
800-934-7080 Toll Free USA & Canada
812-877-9442 Tech Support & Fax
812-877-9930 Office Line
Email: sensortags@yahoo.com

In addition to her retailing and consulting businesses, Jodell also teaches business, advertising, public relations and marketing courses as an adjunct faculty member of Monroe Community College in Rochester, NY.

Jodell’s E-Commerce 101seminar will take place Sunday, February 12 at 2:00 p.m. in The Connection. She will cover all the important aspects of the industry, such as website format options, how to build and maintain a site, internal and external marketing strategies and social media.

You won’t want to miss this seminar because all this valuable information will enable you to return to your store equipped to get better results online. The seminar costs only $20 per company, and a maximum of two people per company can attend.
Register with Todd Fabos: 262-754-6910 or tfabos@offpriceshow.com

The OffPrice Show runs February 10-13, 2012, at the Sands Expo & Convention Center in Las Vegas. Register for the Show here.