Refreshing Merchandising Ideas For Furniture Manufacturers
Furniture Manufacturers often have staples in their product assortment that make merchandising seem – dare I say it – stale. Luckily, there are some quick, easy to do updates that can help enhance your showroom or trade show displays that will help retailers see your product in a new light. Even furniture manufacturers with new product find themselves challenged with how to create effective displays, yet the tips below can help support all furniture manufactures in their merchandising efforts.
1. Use accent pieces that support current trends. If owls are the latest crave, make sure you have an accent piece to support this in your display options. Whatever the latest and best accent trends are, be sure to include them in your overall merchandising plan.
2. Use color to add a fresh look. A hot pink throw on a beige couch creates an entirely different look than a dark brown fur throw on that same couch. Colored pillows, candles, pottery and more can create entirely different looks against the same pieces of furniture. The look you create could be just the look you need to catch a customer’s eye… even if they have seen that same old piece of furniture from you before. As far as they are concerned, it could be brand new (but we know it’s not).
3. Re-arrange your furniture. Two great chairs next to each other vs. across the room from each other create an entirely different look. Be creative with how you plan your floor space, combined with color and accent pieces. Together, you are sure to stand out from your previous merchandising strategy.
Taking the time to merchandise your product assortment differently than you have been allows your audience to see your products in a new light. Consider what pieces haven’t sold as well as you have hoped and work your merchandising magic on them to help push them towards sales. A few changes just may be all you need to make some dents in your numbers… but not dents in your furniture, of course!


















