Mumbai, INDIA – Wholesale Gifts are just the tip of the iceberg, where global retailers and wholesale power players are concerned. In a recent bid to promote India’s accessibility to thousands of buyers around the world, and amidst expansion projects that seek to leverage the playing field against China, countries are cozying up to India as they hope to establish greater trade channels for moving consumer goods.

One of the categories getting a renewed amount of interest is in wholesale gifts, an area of manufacturing that is currently dominated by China.

Retailers are getting nervous as speculators and investors everywhere start to pace the floor, in anticipation of Dollar to Yuan fluctuations, and the consequential chaos it could bring to anyone who doesn’t diversify their holdings.

“It starts small, and then you work your way up from there.” Says Simon Pell, a trade analyst with Shanghai-based Anaconde Francais, a trade group that specializes in finding cost-cutting alternatives for clients that want manufacturing options across a variety of industrial bases. “A common mistake we see in the business is, for instance, the company wants to squeeze as much as they can from one source, but that source fails them before they have time to react, since they put all their cards in one hand. We focus on giving them a way to slowly experiment with other channels before making a full-scale move, and it helps soften the impact.”

The British government has also been working hard to exercise their existing relationships with Indian officials, as well.

In what may come as a surprising move to some, their initiatives not only deal with the retail sectors opening up in India, but also with a general liberalization of defense and financial services as well.

In the field of defense, London seeks to expand cooperation in the field of naval ship building, in particular.

While this may not seem to have much to do with wholesale and manufacturing, it is actually an integral part of the process, according to the British High Commissioner to India Richard Stagg.

“We really want to talk to the government (India) about opening up areas of retail, defense,” explains Stagg, as he detailed his analysis of the situation, even connecting the dots as they fell towards Defense Minister AK Antony, and a prior announcement about the private sector being heavily involved in the defense sector.

One point to consider, amidst the topics, is the intriguing ability of India to allow approximately 51% FDI in single-brand retail, and an astonishing 100% coverage in cash and carry operations, especially those in wholesale formats.

Defense and insurance sectors permit about 26% at the time.

Finding manufacturers in India is easy, thanks to all the great platforms available, like Manufacturer.com, that will give access to buyer markets that simply can’t be found anywhere else. This is especially helpful for any company that can benefit from establishing relationships with relatively new manufacturing bases that need partners who have strong expertise in areas like retail, infrastructure, energy, financial services, and defense.

For this reason, small starts like Wholesale Gifts may be the perfect way for British companies like Agusta Westland, BAE Systems, Intelligent Energy, and Rolls Royce, and British Minister Cable to penetrate the market with a higher rate of success than ever before.