MORE Hangzhou Magazine: China Business and Tourism Best-Kept Secret!
HANGZHOU, CHINA – For those who don’t yet know it, MORE Magazine has found itself in a solid position as one of the top picks amidst a variety of local city guides that are steadily providing foreign visitors with the information they need, in order to get around an unfamiliar Chinese city with extreme ease. Based in Hangzhou, China, MORE Magazine has established itself as the expat community’s number one reference guide to every sort of venue imaginable, and it has proven itself to be an indispensable tool for business travelers as well.
Established seven years ago as a city guide and handy reference manual for visitors to the city of Hangzhou, MORE Magazine has come a long way from its humble beginnings. With a close-knit and dedicated team of editorial staff at its core, the magazine has become one of the foremost and widely-recognized publications in China today, and has also provided countless visitors to the famed capital tourist city of Hangzhou with a better experience than they could have managed on their own, without professional help.
Most travelers who have done business in China already know that getting useful information is a sometimes arduous task, and time is easily wasted when spent trying to pry details from locals with nearly zero English skills, or from business relations that are only interested in cornering their guests, in order to maintain a greater degree of leverage over them.
MORE Magazine offers the visitor a convenient and powerful tool to add to their arsenal; and to make matters even better, the magazine is always available FREE of charge, and can be found at nearly every expat-friendly venue in town, including all major international hotels like the Hyatt Regency Hangzhou, Intercontinental Hotel, and Wyndham Grand Plaza Royal West Lake Hangzhou, amongst many other smaller establishments in every corner of the city. Published monthly as a slick and colorful magazine with roughly 50 pages in each issue – and with a very useful tear-out map of the city’s central district to add to its tremendous value – readers will find a variety of content within the pages, including reviews of restaurants, musical venue reports, and suggested sightseeing for locals and visitors alike.
Some of the main points to consider about MORE Magazine are:
- Based out of a small office in Hangzhou, it took a team of four people over six months to compile all the listings (hotel, restaurant, retail) and review each venue, create the color content, and design the layout for the debut issue. In December of 2004, the 40-page inaugural issue of MORE magazine – MORE Hangzhou – was released with a circulation of 5,000 copies.
- Today, from that same small office, MORE has expanded into the preferred English-language entertainment guide magazine for the metropolitan cities of Hangzhou, Suzhou, and Chengdu, with a circulation of 10,000 copies in each city. MORE Hangzhou has also partnered with the Japanese-language NAVI, to greater serve the city’s expatriate population.
- Each monthly issue of MORE contains topical articles and interviews that educate as well as entertain. The events guide keeps readers up-to-date with all that’s going on, and the restaurant reviews highlight the variety of cuisine being served up in each city. Today, MORE Hangzhou contains information on over 4,000 venues in the area. MORE Suzhou and MORE Chengdu each contain information on over 2,000 venues respectively, and these numbers grow every month.
- From permanent residents to tourists, business professionals to backpackers, MORE magazine’s mission has always been to provide a useful, convenient, and entertaining guide for the English-reading populations of Hangzhou, Suzhou, and Chengdu.
- MORE’s extensive database of city listings ensures readers can find what they’re looking for, and the city map, included in each issue, gives them the confidence to venture out and find it.
- MORE’s strong ties to the community, local businesses, and listed venues ensure each city’s staff is kept abreast of any and all coming events and promotions, so readers never have to ask themselves What’s going on tonight?
Readers will also be rewarded with intriguing articles ranging from topics about local interests like Hangzhou’s lush green tea field tours, lifestyle stories, restaurant reviews that cover the full range of Hangzhou’s diverse mix of world-class Asian and western cuisines, to interviews with fascinating celebrities and entertainment media icons like Henry Rollins, Amos Gitai, and even Q+A sessions with designers from the hit American television program Project Runway! As loyal readers have discovered, there’s always something surprising going on with MORE… and there’s MORE to come in the future.
See what all the talk is about, and find out what’s going on in Hangzhou, Suzhou, and Chengdu with MORE Magazine and a team of writers, photographers, and contributors who have been providing the final word in what makes China such an interesting place for people who bring their own experiences and interests to one of the fastest-moving cities in China!
Very good article, Rueben. Having seen firsthand how the “That’s Shanghai/Beijing/etc…” expat magazine franchise grew from its early days, I would concur this is Hangzhou’s best venue when it comes to informing the public about this great city we’re happy to call home.