Google Search Engine

The Google upgrade uses “concept technology” acquired from a tech company, Orion, which Google bought two years ago. According to Google’s official Blog: This acquired search technology “… can better understand associations and concepts related to your search …” (not rely just on keywords). Google claims that its new search results will be more focused and provide longer search descriptions … delivering “more useful results.”

This launch of Google search improvements is good news for busy professional searchers, who source products, find vendors or get market and industry information ASAP. This tilts toward …

· More refined search results

· Suggesting related products, categories, topics

· Making online search for B2B products or services more efficient

· Moderating tech-only search indexing – spider bots and web crawling algorithms that look only for exact, repeated keyword matches – with user-friendly, natural thought processes and expert input for Suggested Other results

All the above describe a specialized Vertical Search Engine that meets the needs of its industry, business or interest group users. (VSE’s such as Business.com for management professionals; Thomas.net for manufacturers; TopTenWholesale.com for merchandise wholesalers and retailers, etc. More on vertical search engine targeting, below.)

Google Refines Its Search Results.

According to the search quality technical lead and team engineer, Google’s new use of search technology that understands associations, concepts and related terms will offer better results – “We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know,” said Google developers Ori Allon and Ken Wilder.

Applauding these new Google search refinements, the principal analyst at Sterling Market Intelligence notes that Google is leveraging acquired technology (the Orion search algorithm) to scan web pages and find related pages or documents. It’s not just finding keyword combinations; it’s “finding conceptually related information … (to) introduce you to related concepts or offer more precise information…” (Greg Sterling, Sterling Market Intelligence).

Welcome to the Refined Results Search Club, Big G!

A survey of business and professional searchers – Vertical Search B2B Report 2009 from e-Consultancy and Convera – concluded that business search users go to vertical search engines to find more relevant information, focused on their specific business interests, and to find results quickly.

What industry-focused VSE’s (cited above: Business.com; Thomas.net; TopTenWholesale.com) have known all along is that vertical search sites offer:

· More relevant and refined search results to find wholesale product sources, service vendors and the right business-useful information;

· Prospective customers and leads who are in active, business search mode … and closer to deciding on a sale or auction bid;

· Human-moderated, industry expert-filtered search results that sort through generic haystacks of information to return only relevant results … and related product category recommendations … to its target audience of industry/business searchers.

To see more cost-effective results for business owners who market online with Efficient Vertical Search strategies – including S.A.S.E.™ Synonymous Algorithm Search Enhancement on the Top Ten Wholesale network, plus why expert-filtered search results deliver better prospects, plus why vertical B2B search users are closer to converting to sale – click to:

1. Refined Results, Right Keywords Lead Prospects to the Right Stuff at TopTenWholesale’s Newsroom. That Part 3 of a Search Engine Marketing Series is also available at WholesaleU Blog .

2. Search Marketing Strategies for Wholesale Buyers and Sellers and

3. How Top Sellers Acquire Ready-to-Buy Customers .