Getting the attention of a client base at the last minute may not make sense any other time of year, but for the holiday season it’s a whole different game, with different rules. Last minute shoppers are a reality during a time of year when shopping becomes a full-contact sport, and the retailers that offer last-minute deals will be the ones to get the sale. However, it’s not always about offering a deal at the final hour; someimes it’s about stimulating the existing customers that just need a tad more incentive to get them out the door.
Reports are already coming in about the commencement of the holiday shopping season having signs of a “solid start” across the board, leaving many cautious retail outlets heaving an early sigh of relief. As many others in the industry had anticipated, the consumer reaction to the start of the season’s sales has been positive, with signs of a healthy year-end on the horizon. Here are the highlights, as experts predict the outcome of the event, and early numbers help shape the trends today.
In order to understand the future of CRM technologies, it’s important to understand a little about the past, too. With so much happening in the field of CRM development for wholesale and retail channels, selecting the best one is also not the easiest thing to do without devoting a good deal of time to researching the topic. Here’s some of the top insights that have been gathered from experts in the industry, about what CRM solutions mean to those in the business, and what they will mean in the years to come.
While much has been said about the rising numbers in the male demographic for online spending this year, little has been covered in the area of their female counterparts. In particular, the younger, more “switched on” teenage market segment of the female consumer population has attracted a great deal of interest from Internet marketers everywhere, as they continue to spur a growing trend in mobile buying power that was perhaps unexpected.
When attempting to defeat the competition on a daily basis, as a wholesale or retail specialist, it’s become increasingly important to understand more than just the ins and outs of the more traditional aspects of the business. Sometimes it’s necessary to be able to move effortlessly within the swirling waters of Internet security, and online fraud. Being able to identify and anticipate the methods in which fraudsters make their scores can be invaluable knowledge to an online dealer who wants to instill a sense of security in even the most timid or skeptical of shoppers.
Technology has brought us to a place that was hard to imagine just a couple of decades ago. With email being the preferred method of spreading information amongst those in the business of online marketing, there really hasn’t been anything better to com along and shake things up. These days, the social media empire Facebook has begun the process of rolling out a new email system. Will this spell the end for email marketing as we know it? The answers may surprise you.
For a long time, customer product reviews have played a very critical role in both the world of manufacturing, and the entire industry of retail. From quality inspections, to in-store surveys and “mystery shoppers,” these forms of feedback have shaped the entire business on every level. However, while the data is sometimes used correctly, it is often misapplied in real-world scenarios. In fact, one of the biggest drains on retail marketing spending is the constant search for the next buying trigger, but when the wrong analytics are used in determining them, it’s money poorly spent. Sometimes the best approach is to retrace the steps that were taken, and look at information with a more commonsense approach, especially as online shopping becomes more prevalent.
Long considered the somewhat silent and highly impatient demographic of the retail world, men have come around in full force within an environment that they have proven themselves to be quite comfortable inside of. This place is called the Internet, and it’s become even more of a viable attraction for retail marketers to home in on the buying habits of tech-savvy consumers who want to make the most of an interface that allows them to make the least of the shopping experience.
It’s been a rough ride, in an online climate that has seen a dizzying number of historic events in the last few years. There have been political coups allegedly spurred on by twittering and tweeting revolutionaries; the Beijing Olympics, and the uproar caused by promises broken to bring more “openness” to Internet coverage of the Games, and subsequent media interaction; video has exploded onto the mainstream media outlets; newspapers and traditional journalism have apparently finally accepted the fact that online content is nudging them out of the race; and for expats and a growing number of citizens in China, there is still no legal access to sites like facebook, Twitter, or YouTube, to name only three. What’s the good news?
Things may not be as good as they were a short while ago, but it doesn’t mean they’re so bad, either. China has taken a definitive hit as the economic crisis tore through the economies of many countries that were placing heavy orders from the manufacturing powerhouse, but they march on now with continued reported growth in GDP. The US economy is also showing signs of an upward swing on the pendulum effect as well, as reports come in indicating upward momentum in the area of retail sales for the next few years. How much are we expecting to see come from all of this?
The balancing act is over, in terms of getting through the holiday season of 2009… and with that comes the stream of indicators and data that lead many analysts and speculators to rethink their approach to getting merchandise moving for the new year. While the initial reports showed a fairly healthy wave of activity from buyers and consumers in the usual markets, the numbers have been revealed, and the results are in. What we’re seeing may come as a surprise to some, but for wholesalers and businesses working to build their market potential in online sales, this could be a year to make some critical decisions, and a time to start preparing for the way things are done in the years to come.
While everyone’s scrambling around trying to get the best deals in town, you should be offering it to them! Wholesale and retail specialists everywhere can make the most of the confusion, as long as you become the one place for shoppers to take a rest, and cool their heels. Are you streamlining and optimizing your site for the best shopping experience, or will customers drop in… and quickly drop out without clicking the ‘buy’ button? Read the story to see what you can do to increase your online holiday sales…
SEO is a scary word for some… for a good reason… because for the non-technical people out there, it’s a lot like listening to somebody explain how a combustion engine works. Powerful SEO marketing this holiday season doesn’t have to be an unattainable goal for you, and this story should give you a few great ideas to make your site run smoothly as it increases in visibility, and gets more buyers to notice you! Read on to find out more…
This is the year of old methods that don’t work so well… and the age of new methods that shape the wholesale and retail strategies for years to come. Are you going to do next to nothing, and let opportunities slip past you, as the end of 2009 brings innovators to the forefront? Finding usable market data can be a challenge these days, and it’s actually a little hard top predict things… especially when so many of the established sources are holding onto a position of forecasts that predict flat growth for holiday-season online retail sales of roughly $29.2 billion, the same as last year. Which way will the pendulum swing for you? Read on to see another TopTen list of ways you can be ready for Black Friday and Cyber Monday…
Safety is always a concern for anyone doing business on the Internet… but sometimes it goes beyond simply offering the best encryption and financial services. A feeling of security comes in awfully handy during the pre-shopping and shopping phase, and definitely makes a difference as to how large the amount of the purchase can become. Competition is becoming fierce these days, as the wholesale gurus know that getting consumers to make their choice is now virtual playing field that spans more variables than ever before. Read on to see some data I’ve put together for you, as you continue to build trust with your customers, one sale at a time…
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Claudia Bruemmer
Claudia Bruemmer is the Chief Editor of the TopTenWholesale Newsroom. Experience inclu ... more »
Jason Kole
Jason Kole is the VP of Business Development at Kole Imports currently working to make ... more »
Jessica Wang
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Karla Villalobos
Karla Villalobos has more than 7 years experience in B2B marketing. Currently, she is ... more »
Nicole Reyhle
Nicole Leinbach Reyhle is an experienced retail and wholesale professional with a pass ... more »
Roger Rappoport
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Rueben Marley
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