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It’s been a rough ride, in an online climate that has seen a dizzying number of historic events in the last few years. There have been political coups allegedly spurred on by twittering and tweeting revolutionaries; the Beijing Olympics, and the uproar caused by promises broken to bring more “openness” to Internet coverage of the Games, and subsequent media interaction; video has exploded onto the mainstream media outlets; newspapers and traditional journalism have apparently finally accepted the fact that online content is nudging them out of the race; and for expats and a growing number of citizens in China, there is still no legal access to sites like facebook, Twitter, or YouTube, to name only three. What’s the good news?

Is it the mother of all trade shows for 2010, or will it be a collision of cultures, as thousands of professionals in a wide variety of industries get together for this monster of an event? Here’s a quick preview of what’s to come in the upcoming Shanghai Expo, and perhaps a few questions and answers that may help to narrow your own search for the right information as you consider the possibilities – and realities – of making a trip out to this historic event for yourself.

It’s a tough world out there, and you’ve got to utilize every possible means of connecting your buyers to you, the eager wholesaler. Internet has been a tremendous development in changing the face of retail and wholesale, but are you thinking of all the angles when it comes to using social networking sites to bring you even closer to your goals? Do your customers — or prospects — know about your ability to blend seamlessly into the fabric of their lives, by being there when they are reaching out to their vast sea of social and professional networks? I’ll point out a few things to consider in the following article.