With the state of our planet and its future looking bleak unless we shape up (or it’ll give out) we all need to be more mindful of our carbon footprint. While many labels are slowly switching to sustainable practices, these ten brands stand apart because it is at the core of their identity. Here are ones to shop right now:
- Stella McCartney
Stella McCartney’s reputation for her environmentalism is almost as strong as it is for creating stylish high-end clothing. She was one of the first big names to transform her entire business model into one that has sustainability at the forefront. She has also been instrumental in informing the masses of how exactly fashion is damaging the environment.
Their slogan is, “Being naked is the #1 most sustainable option. We’re #2.” Reformation has based their entire existence around environmentally friendly practices. Based in Los Angeles, they design most of their apparel in downtown. When they do outsource, they only use manufacturers that abide by the same principles as they do. They were one of early pioneers in making sure consumers do not have to sacrifice style to be a friend to the environment.
- Flippa K
Flippa K hails from the land of minimalism and Ikea, where clean lines and simple design reign supreme. Their designs, are from materials carefully sourced and produced using the most sustainable fibers. Even now they are working on developing wool garments that are blended with recycled polyester and completely omitting the dye process. To further their environmentalist cred, they have launched a garment rental service which allows customers to keep the product for 20% of retail price.
Designed by Ali Hewson and Bono (yes THAT Bono) the label’s mission is to support manufacturing and trade in Africa. The label sources fair-trade materials from the continent and have local artists produce the garments. They feel inspired to not only create sustainable products, but to create livelihoods for talented people. Instead of leaving a carbon footprint they are leaving a lasting impact.
Brendon Babenzien, former creative director of Supreme, has a new brainchild. One of the few eco-conscious street wear brands, they have not watered down their punk and skater aesthetic, but instead utilize sustainable manufacturing. To further educate, on the flip side of the care label there is a fact about our ocean’s health and how we can help create change.
- Nudie Jeans
Nudie is high-end denim line that feels as good as it looks. They make all their product with 100% organic cotton and use 91% less water in their manufacturing process. When it is time for a new pair they even buy and resell the old ones to create less waste.
Patagonia changed policies in recent years to ensure that their products were made with the least amount of impact on the environment as possible. In a move that takes reduces waste and takes a knock at consumerism, they started the Worn Wear program. Through it, customers can bring in an old item and they will restore it to its former glory.
Apolis was founded by two brothers who were inspired by villages they had traveled to. Their clothing line now operates under the adage, “advocacy through industry.” They not only source sustainable locally-produced materials, but also manufacture in communities like the ones they travel to. Their aim is to empower the people and give them a living wage for their craft, all while their customers get rugged stylish clothing that helps others.
Founded by surfing legend Kelly Slater, Outerknown came onto the scene to challenge the traditional production methods of creating garments. Kelly saw a lack of stylish, mature surf/skate wear that was produced in an ethical and sustainable environment. All cotton is fair-trade and the brand now carries board shorts made from recycled fishing nets. Outerknown has become a brand that celebrates the love of the ocean but also has a commitment to protecting it.
- Groceries Apparel
Los Angeles-based Groceries apparel has made a name for their 100% non-toxic garments. The label dyes every piece by hand in their own vegetable-dye studio in downtown. Their website breaks down every ingredient that goes into their garments and transparency has never looked sexier.
The demand for Eco fashion has increased exponentially with manufacturers and consumers alike vying to create and amass clothing with a conscience. Fashion is one of the most wasteful industries due to all the resources it takes to make one article of clothing. Luckily, many labels are stepping up to the plate to create more sustainable fashion.