As you can see, the Halloween buzz is in the air, and we at TopTen are anticipating this year’s turnout to be a great one for the wholesale and retail channels who prepare themselves for the unique market demand and conditions of these challenging times. Of course, the possibilities are not just limited to Halloween, but the following holiday events as well. Preparation is everything this time around as we draw ever closer to the end of 2009, and there are some great ways you can boost your holiday revenue — without breaking the bank — and by adding value to the message that you are broadcasting to your customers!

Take a look at the solutions on offer to the wholesaler and retailer as sales are slumping in some areas, and booming in others! Make the changes to your selling strategy before it becomes a problem… and capitalize upon the proactive approach to delivering the news about your products and services to customers, before you need to tell them as a last-minute reminder… or worse, a pleading call to shop with you…

Ready? Okay, I’m going to give it to you straight, in the form of a power-packed TopTen List of Advertising Methods that Make the Most Sense for Buyers and Sellers this season:

• Are you utilizing pay-per click (PPC) advertising with your site? Why not? Toptenwholesale.com is affordable and easy, and with a minimum budget of $200 or more, PPC can be implemented with only $0.40 cost per click. Be sure to contact us for the details, and get your PPC engine revved up!

• Have you said everything that you could possibly say on your company’s site? Are you feeling Twittered out? Facebook is not giving you the leads you want? Let TopTen Wholesale tell everyone about you, more effectively! A directory listing  on Wholesaleu.com or Offpricenetwork.com can be achieved for only $299 for 6 months of listings with 100 keywords available, to maximize your advertising budget… and to help you reach a targeted audience base this season!

• TopTenWholesale.com offers many other online banner ad and email solutions reaching thousands of buyers & sellers daily. Prices vary to fit all kinds of wholesaler needs, so contact us for more information on this option.

• Just so you don’t think we’re tooting our own horns, here’s a  few customer testimonials to help send our message home:

“The results I have received from TopTenWholesale are phenomenal! I have advertised with TopTenWholesale since 2005 and have received a high return on my investment. We highly recommend using TopTenWholesale, Wholesale U, OffPrice Network, Wholezilla, and any other JPC INC properties”

- Alain Sambouli, Via Trading

“I personally would like to thank TopTenWholesale for the significant growth we have received since 2005. We have been advertising with TopTenWholesale for the past 4 years and have seen a tremendous increase in our online orders and traffic. We continue to expand our presence with TopTenWholesale services because of the quality leads we receive.”

- Marc Joseph. CEO, Dollar Days INC

• Stay on top of the news! Some popular and powerful methods for culling useful information can be found through sites like MarketingSherpa and ForresterResearch, to name a couple. It’s a lot of information, but boosting your business is worth the effort!

• While I’m on the subject of light reading… here’s something to sink your teeth into: Vertical Search Reports. With condensed, no-frills, and heavy-hitting statistical content at your fingertips, these white papers will give you a real knife-edge when you’re cutting through the nonsense of a highly imperfect world. Take the time to read copies of SearchChannel and Slack Barshinger‘s reports, or maybe subscribe to CONVERA‘s e-consultancy report. These are amongst some of the papers out there that make up the real deal, and they are often available in international or country/region-specific versions as well.

• Have you tried collecting your own email database list, and sending out promotional offers to your customers via email? Sure, it’s a lot of work, and takes a lot of time… and it will surely end up in the spam bin if the customer doesn’t perceive it as being valuable right away…

  Hmmm, maybe you don’t have the time or energy to do a fully-featured, informative, and value-added newsletter on a regular basis? It sounds to me like you had better select another option, like doing a series of targeted Toptenwholesale.com email blasts, since we’re already doing them… and our current customers are quite happy with the results.

• You should create in-house specials and holiday promotions (such as: free shipping, or a 15% e-coupon for $500 or more spent on an order), then advertise them with banner ads on your company’s site. Of course, promoting these special offers to a targeted demographic audience through some nice banner ads on Toptenwholesale.com can’t hurt either!

• After you’ve designed and implemented a general-purpose banner ad on one of our sites (like Wholesaleu.com, Offpricenetwork.com, or Manufacturer.com), why not focus upon one particular market or demographic, to offer a response to a more specific challenge, or to provide a custom solution to a specific type of buyer? Sending an email out to your entire customer base with a special promotional offer for tracking purposes is fine, but giving extra attention where it really counts is the secret of success.

• Last but not least, placing a directory listing on Wholesaleu.com or Offpricenetwork.com for only $299 for 6 months (which breaks down to about $49 per month for 6 months of targeted advertising!) instead of placing your ads within a traditional printed medium could be a real deal-maker. Have you ever tried to track results from magazine advertising? On the flip side, it’s pretty easy to do with online content. Besides, there is always a great chance that your advertising budget will be wasted on print, because it simply might not reach the desired demographic group in the first place… and you’ll never know about it, until you realize that those magazine ads didn’t turn anything up after all.

Go ahead, give us a call or send an email. For more information, contact a Marketing Specialist at sales@toptenwholesale.com to get the information you need, and the service you expect! Good luck, and happy wholesaling!