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3 Tips to Leverage Value Price Trade Expos
Posted by Marie at 4:38 pm PT, December 15, 2008
As soon as the books close on 2008 holiday sales reports, Value Price kicks off its first New York City Expo (January 11-13, 2009 at Jacob Javits Convention Center). Then, in early May, Value Price returns to Las Vegas (May 4-6, 2009 at the Las Vegas Convention Center); followed by a pre-Summer Season expo in Atlantic City (May 17-19, 2009 at Atlantic City Convention Center). Seasonal Scheduling and Regional Trade Shows are Value Price Expo opportunities to enter the extreme value marketplace … leveraging off-price buying, staying competitive through a rougher economic climate, and meeting regional preferences. 1. Leverage Off-Price Product Sourcing Exhibitors at VPExpo NYC represent major manufacturers/distributors across 30 product categories — housewares, consumer electronics, toys, hardware, health and beauty merchandise, sporting goods, apparel, luggage and gifts/novelties. Sellers include Mazel Company, Leon Korol, CWC Inventories, Wisconsin Toys, Consolidated International, X-S Merchandise and Liss Global … among many wholesalers, importers and manufacturers. Timing is The Point: (1) Connect with sellers in Manhattan during the second week after ringing in New Year’s 2009. (2) Pick and Choose among the best Excess Inventory, Store Returns, Overstocks, ReSale Merchandise. · If you doubt the off-price power of sourcing both new and resale value-priced products, take a look at advertising for Target chain stores and Burlington Coat Factory discount warehouses. Both crow about resale deals their buyers struck with over-stocked toy or clothing manufacturers. Who wins when returns/overstock merchandise is available through off-price product sourcing? Buyers, both wholesale and retail. · Spend some time, post-Holiday Season 2008, at Value Price Expo NYC, and leverage the same value-pricing opportunities for your customers. Register by clicking Lady Liberty:
http://www.vpexpo.com/#VPX_NewYork 2. Multiply Contacts and Buy/Sell Opportunities Value Price Expo the first week of May is timed to take advantage of related trade shows also running in Las Vegas: Ø National Hardware Show Ø Gourmet Housewares Show Ø Off-Price Apparel Show · Increase your return on investment – in contact/sales management, product sourcing strategy, buy/ sell opportunities – by entering the growing value-priced marketplace in the epicenter of North American conventions. Profit from proximity and co-located shows. · Check out VP Expo Las Vegas by clicking the casino marquee:
http://www.vpexpo.com/#VPX_LasVegas 3. Meet Regional Preferences and Seasonal Buyer Needs New to the Right Coast (East Coast), Value Price Expo Atlantic City is timed to the pre-Summer buying season (mid-May 17 to 19). · Exhibitors/Sellers in Atlantic City are manufacturers or distributors whose inventories match regional demands – hottest-selling products — of Northeastern / Mid-Atlantic chain, retail and end-customer buyers. · Tap Summer Season and East Coast buyer needs at VP Expo Atlantic City. Click the seashore:
http://www.vpexpo.com/#VPX_AtlanticCity
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