Wholesalers looking for the next hot new trend in fashion accessories for girls and tweens will find that Twistlets have come to the rescue, as the craze for fun-shaped rubber bands has passed, and the hunt is on for the next thing to capture the fancy of tween-age girls everywhere. Twistlets come in an assortment of colors and styles, to suit even the most discriminating of tastes, and they come at a price that’s sure to make them a huge hit with both retailers and wholesalers who distribute goods through online e-commerce sites and conventional channels as well.

With a great contest dubbed “What’s your Twistlet?” designed to get tweens and other potential customers into the swing of things, Twistlets.com has been working hard to give them the incentive they need, to become part of the Twistlets community. The theme of the contest was simple: Entrants were to submit videos of themselves doing fun and crazy things with Twistlets, and to share their creative ideas about new designs and configurations with the world!

One of the most effective tools available on the site is the easy to use and highly intuitive video function, which allows visitors to see the product in action.

Cash prizes and other cool giveaways are being offered, so entrants shouldn’t delay to get their videos posted. Along with them, vendors and wholesalers who want to ride the wave of Twistlets mania will want to be amongst the firt to promote these fun accessories to their own customers, to start building up brand recognition in their markets, and to get sales primed early.

By contrast, the Twistlets product is much more than rubber band-based fashion accessories could ever be, simply because they have the ability to change shape while the wearer is using them. Bands and other “silly accessories” don’t retain their shapes when they are in use,so the fun is not really there after they’ve been stretched and fitted over wrists, hair, etc. Twistlets, on the other hand, are built to last, and have a distinctly more functional and expressive design that lets the wearer’s creativity show at all times.

Another point to consider is the fact that products like Silly Bandz™ (www.sillybandz.com) has sold over 200 million dollars in just over 2 years, which represents a very large stream of revenue that could easily be tripled or quadrupled with a product that comes at a slightly higher – yet highly affordable – price point, especially as the new season rolls in.

Twistlets promote creativity for young girls. They can be shaped and re-shaped into necklaces, headbands, anklets, bracelets, hair accessories, belts and whatever else a girl can imagine. It’s a fun fashion accessory that young girls can play with for hours…literally.

And for anyone who thought that the female tween/teen market had peaked, an example from recent pop culture exists to dismiss the doubts: The Twilight Saga: New Moon certainly proved them wrong, raking in $275 million dollars – worldwide – during its historic opening weekend. It’s a real success story, because it only cost $50 million to make. In addition, even if marketing and promotional costs added up to be an additional $50 million dollars, that means that the film would have had to double its $100 million dollar investment in order to make a profit, which it already had done in a short period of time. Also not to be forgotten are all the licensing and merchandising revenues to come,long after the movie’s mass appeal dies down. This all equals a sum that is truly greater than its parts, and the next big thing to hit the tween market could be staring us all right in the face, right now.

Each Twistlet is branded with a special Twistlets charm for authenticity.

I plan on retailing them for $9.99 each. Wholesale $4.25. Buy 12 dozen and you get a free display. I have to confirm pricing on the display when I get to China but I should be able to offer the free display with the purchase of 12 dozen. The display will easily convert from a counter display to a floor display so the retailer has that option.

The ASD piece will be the first literature out on Twistlets. I have to get the pictures into ASD on Monday but I won’t know when the e-newsletter will go out. I’m guessing the following week. I’ll be able to confirm with you next week.

• 8 HOT COLORS with Unique Twistlets Charm
• Glam Gold Twistlets™ (all gold beads)
• Super Silver Twistlets™ (all silver beads)
• Pretty n Pink Twistlets™ (Pink and Silver beads)
• Hot Purple Twistlets™ (Purple and Silver beads)
• Aqua Marine Twistlets™ (Blue and Silver beads)
• Color Me Gold Twistlets™ (Rainbow w/Gold beads)
• Color Me Silver Twistlets™ (Rainbow w/Silver beads)
• Bold n Black Twistlets™ (Gunmetal beads)

Product Dimensions and Specifications:

• Nickel and Lead Free (tested and certified)
• 5mm in diameter
• 90cm in length
• Beads composed of metal alloy with silver metal clasp and metal charm

Packaging dimensions:

• Width: 3.5 inches
• Height: 5.5 inches
• Depth: 1.5 inches

PRICING:

• FOB L.A. $4.25/piece
• SRP: $9.99/piece
• Attractive Twistlets™ Counter display holds 5 dozen Boxes – 60 units
• Attractive Twistlets™ Floor display holds 10 dozen boxes – 120 units

The Hot New Tween Accessory… Twistlets has arrived! You can Bend it, Twist it, Shape it…Wear it! Users are able to create customized looks with accessory options raging from a necklace, to a headband, to a bracelet and back again. This fun fashion accessory has proven itself already to hold endless possibilities, and the first wholesalers to get in on the action will be the ones to reap the rewards when the next big trend in tween marketing catches on in the North American market.