Do you tweet? Hope so. In this crazy world of technology driven consumers and social media, Twitter has leveraged itself to be a key component in the retail marketing mix. If you haven’t already dove into the world of tweeting, it’s time to start. Here’s why.

Support Your Current Customers

Customer service takes on a whole new meaning with Twitter involved. In an instant you can respond to a question a customer may have, say thanks for a nice compliment or listen to feedback they may have for you. With 140 characters or less as the limit for each tweet sent out, customers and businesses both have to make it quick and get to the point while chatting – something a phone conversation or email rarely accomplishes. With time always an issue for businesses, doesn’t this make sense?

Make New Customers

No one can fess up to being totally satisfied with their existing customer base. If we were, how much longer would we be in business? Retailers and wholesalers both need new customers to maintain their business and keep it growing. Twitter is a great outlet to meet potential customers that you may not have been exposed to otherwise. Through frequent Twittering, you will naturally build a following (the term used to identify people who follow your Tweets) and quickly get introduced to a new customer base. How you tweet will decide if you capture them as an actual customer beyond the world of Twitter.

Becoming A Voice Beyond Your Business

Sometimes it’s the tweets in between the work related tweets that get the most attention. Incorporating your own thoughts and opinions can provoke Twitter conversations that can expand your following and hence, your business. Finding a balance between tweets about your company and tweets about yourself will be something you need to find on your own – but just know that the more it goes back to business, the more business you will likely have.

At the end of the day, Twitter is something that isn’t going away. You may have tried it once and decided it’s not for you or never tried it and thought the trend would pass. But the reality is it’s here to stay. On you on board? Your customers are.