You’ve heard it here a million times: while Google may be the most popular and well-known search engine in the U.S., it doesn’t necessarily make it the best engine for finding relevant information.

Often times Google turns up very irrelevant results in its SERPS as its spiders must crawl the entire vast and ever-expanding world wide web. That’s why many businesses have shifted their SEM dollars opting to advertise on more niche-specific search engines, vertical search engines. As Laura Tiffany states in a recent article on Entrepeneur.com, if you’re a B2B company and “you’re looking for highly targeted business purchasers, it may be wise to go vertical.” You can get the full scoop by visiting http://www.entrepreneur.com/technology/article183770.html.