As announced yesterday at Internet Retailer 2012, Channel Intelligence (CI) and Google will partner on the new Google Shopping. CI has developed a technology to help merchants maximize sales and optimize ad spend with Google Product Listing Ads (PLAs), which will be an important ad option for merchants as Google Product Search becomes Google Shopping over the summer months.
The joint webinar will be on Wednesday, June 13, 2012 at 1:00 p.m. ET and is designed to help retailers achieve enhanced results from their Google advertising campaigns. The 60-minute webinar, “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices,” will focus on unique methods retailers can use to generate qualified traffic and product sales through PLAs and what to expect with Google Shopping.
Since its launch 16 months ago, Google Product Listing Ads (PLAs) have enjoyed enormous growth and are an important channel for retailers large and small.
Google Shopping executive Jon Venverloh explains, “From the early days with Froogle to the new Google Shopping experience, our mission has remained the same: to help shoppers find the products they’re looking for quickly and easily, and to help merchants attract new customers. With Google Shopping, we’ll continue to build upon the success of PLAs and create new ways for retailers to stand out. CI’s optimized technology and data expertise play an important role in helping merchants create and implement PLA campaigns. Together, we can help merchants achieve higher conversions.”
Channel Intelligence Director of Performance Marketing Larry Weeks further explains, “Google PLA has been a tremendous program and important channel for our clients. We are excited that Google is transitioning to a Product Listing Ads commercial-based model for Google Shopping. Our clients who have optimized their Google Product Listing Ad campaigns have achieved truly remarkable results and our retail index of aggregated results shows an average sales increase of 466% Q1 to Q1 year over year.”
The webinar will focus on unique methods retailers have used in the past to maximize their PLAs for generating qualified traffic and product sales. Google will offer insights into Google Shopping and PLAs and CI will share lessons from working with advertisers to optimize their PLA results.
Mid-tier to large retailers that want to start selling their products on Google Shopping can attend to maximize their efforts and ROI. Presenters will feature key principles and case histories demonstrating how retailers selling physical products online can leverage PLAs to increase sales and optimize ad spend.
Google and Channel Intelligence (CI) will each discuss:
- Google Shopping — Overview of What’s New
- PLA Trends YOY
- PLA, How It Works, How It Has Changed
- Best Practices and Optimization from Set Up to Success
The webinar takes place from 1 p.m. to 2 p.m. EDT, Wednesday, June 13, 2012. Panelists are
- Jon Venverloh: Google – Senior Manager, Shopping Business Development
- Santiago Andrigo: Google – Global Search Lead, Product Ads
- Larry Weeks: Channel Intelligence – Director of Performance Marketing
Brief Q&A following presentations. Registrations are limited and availability on first come first served basis. Register at http://www.ciboost.com/webinar/googleshopping to attend “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices.”