Wholesale Jewelry had a happy Valentine’s Day this year, and in spite of many speculators saying that the turnout of consumers would be breaking hearts instead, reports are coming in from wholesalers and manufacturers alike, giving clear indication that the recent surge in people’s desire for value and investment in gifts that last longer than a box of chocolates. The question now is revolving around whether or not the sudden interest in jewelry will last, and how to keep the momentum going through the rest of 2011.

Now that it looks like giving the gift of jewelry is back in style, wholesalers and retailers around the world are getting excited about the prospects of giving their bottom lines a boost by providing customers with a greater selection and array of sparkling jewelry to choose from. The recession of 2008-2009 was a hard blow to the industry, and it seemed like it would never end for many dealers who had to tighten their belts, in order to survive and weather the storm. Some of them just couldn’t hold on, and ended up getting sucked into the void. Others shifted gears, and expanded their product offerings to help spread out the damage by getting revenue active in areas that would at least keep them afloat. All in all, it was a rough ride for most, and now that the skies have parted to reveal a few rays of light; they seem to be shining directly on jewelry, giving these brilliant pieces of merchandise a whole new glow.

A point worth considering, amidst all the optimism of wholesale jewelry’s revival, is the fact that gold is on the rise, both in terms of demand, and in respect to its runaway pricing. This makes for some interesting opportunities in wholesale, as the goods that are being traded are typically on the low end of the dollar scale, giving dealers a lot of freedom to play with low cost alternatives to precious metals and gems that represent serious investments. And in the wake of today’s economy, the higher the price of the investment, the higher the risk of getting little in return.

Taking a loser look at gold, and taking into consideration that prices have shot up over 30% in the last year, it’s no surprise that creativity comes to the rescue, as dealers and designers are looking for ways to please their clients without giving them sticker shock at the checkout line. With a prevailing mentality of value becoming a greater factor as the prices become steeper, it makes sense for startups and small operations to focus on the wholesale market instead of trying to sell Chanel and Tiffany.

Although professionals in the industry should refrain from getting too hopeful about seeing baseball-sized rocks and “bling” making is big comeback, there will undoubtedly be an increase in discretionary spending amongst consumers of all demographic groups, and this will, in turn, give the companies that provide Wholesale Jewelry something to cheer about.