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Retail 101

Retail 101:
The Guide to Managing and Marketing Your Retail Business

Overview - From the Founder of Retail Minded and the Independent Retailer Conference, Nicole Leinbach Reyhle, and the CEO of and, Jason A. Prescott, "Retail 101: The Guide to Managing and Marketing Your Retail Business" delivers realistic, practical and useful insight for brick and mortar and online merchants looking to compete successfully in the retail world!

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Retail 101 Authors

What to expect from Retail 101 ...

  • Gain a strategic understanding of the vast responsibilities
    of independent merchants, with expert insight on best
    practices to apply to your store
  • Discover action steps for your store, providing you
    step-by-step guides on what you can do to better advance,
    nurture or begin your retail efforts
  • Understand how inventory, marketing, merchandising, online and / or offline selling and more can better managed and more effective in making you sales
  • Learn about organizations, companies, events and more that cater to independent retailers – offering you a clear understanding of how they can help your business

PLUS! Hear from merchants who have succeeded and failed,
offering your the best advice you can get – from retailers themselves!

See what today's thought leaders have to say:

Snap Retail

Ted Teele, Chief Executive Officer, SnapRetail

“The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides.”


Harley Finkelstein, Chief Platform Officer, Shopify

“An amazing toolkit for anyone navigating the rapidly changing world of retail.”

Internet Retailer

Molly Love Rogers, President and CEO of Internet Retailer

“While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits.”


Joe Abraham, Founder of BOSI Global & Author of Entrepreneurial DNA

“If you've ever felt alone or frustrated building your business, read this book today!”

Retail 101 Introduction

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