Most fashion companies have suffered a significant loss in sales due to outdated measurement data coupled by common misconceptions in the human body form. These have cost highly in markdowns, returns and exchanges. It is important, particularly those in the swimwear/apparel industry, to get the just-right fit that perfectly suits various body frames of women today. Multinational mannequin producer Alvanon will launch its newest product line of Intimate/Swim Form at Sourcing at MAGIC from August 19-21 at the Las Vegas’ LVH Hotel and Mandalay Bay Convention Centers. The company will exhibit its new form at The Buzz Boutique Booth #51732. Made of 15% softer than Alvanon’s standard mannequins, the new Intimate/Swim Form has extra soft memory foam that almost mimics the softness of the human body for a more realistic fitting of compression garments. This will help designers, manufacturers and retailers create and market their products that naturally and consistently fit every woman of a given body type. Alvanon President Ed Gribbin said, “Previous generations of mannequins were not as soft and did not accommodate the underwire and bust fit very well. For that reason, designers could not assess fit on a mannequin with a desired degree of accuracy. The Intimate/Swim Form’s new softer material more accurately imitates the fit of intimate apparel and swimwear on a real human.” Before the introduction of the new form, designers usually relied on human models coming from different points along the supply chain. The lack of consistency in various models’ shapes made it difficult for designers to achieve a desired fit. Using the new form allows the designer to use the exact form fit dimensions available, minimize the iteration of samples and reduce the expense of hiring human models. The new intimate/swimwear form is available in the full torso style with a widened crotch, which makes creating tops and bottoms easy. It can either stand freely on a table top or hang from the included full form sand. Sizes range from 34 to 36, B and C cups. About Alvanon, Inc. Established in 2001, Alvanon Group of companies has been one of the largest producers of apparel fit mannequin forms, offering holistic, innovative solutions for the apparel industry. Headquartered in New York, with operations center and offices spanning across Asia and Europe, Alvanon provides customized fit approach to designer brands, retailers and clothing suppliers.