It might be a good idea to have Chinese consumers in mind as you develop your mobile marketing campaign. China is steadily becoming a force to be reckoned with in ecommerce and the app market. The country is now officially the world’s largest smart device market, according to a recent study by app developer and business data service provider Flurry . The East Asian country became the top country for active Android and iOS tablets and smartphones just before the Chinese New Year arrived. As of January 2013, China and the U.S. registered roughly the same number of active smart devices installed – 221 million and 222 million respectively. Based on historical growth trends and figures representing the first half of February, Flurry estimates that China will have 246 million smart devices active by the end of this month, surpassing the projected 230 million devices in the United States. Given China’s huge population (1.3 billion people), the news is certainly far from shocking. However, the Indian market with its 1.2 billion people does not even come close. India currently has 19 million active smart devices. It is no secret that China is a known manufacturing base for Apple as well as many of the world’s top tech brands. Easy accessibility and affordable pricing might have been a factor as to why Chinese consumers now lead the fastest adopted technology revolution in history. The U.K. is the world’s third largest market for smart mobile device adoption with 43 million active devices. It is followed by South Korea, Japan, Germany, and France. Both China and the U.S. show rapid growth in device adoption. Compared to January 2012, 55 million new devices were installed in the U.S. while 150 million new devices were added in China. The upward trend is projected to continue, although countries like Columbia, Vietnam, Turkey, Egypt, and Ukraine registered faster percentage growths in 2012. Flurry tracked over 2.4 billion anonymous, aggregated app sessions per day across more than 275,000 applications worldwide to come up with the data. It estimates that the findings represent about more than 90% of the world’s iOS and Android devices.