While there was the expectation that retail sales in July would increase by .4 per cent, this was not the case. Many consumers were cutting back on the purchase of clothing and other goods, with many consumers choosing moderation over buying items. Sales had increased in June by 0.8 per cent, so there was the belief that this trend would continue rather than be flat. Sales have risen by 2.3 per cent over one year ago. Consumer spending has been robust over all since the economy has begun to recover, which in itself has helped the economy recover more while lower oil prices threaten to drag it down. Through the second quarter of 2016, consumer spending has seen an increase of 4.2 per cent but after this July and the numbers that were released that showed the trend was flat, many are expecting that the upward trend is going to begin to slow down.