Social Engagement and the use of social media outlets for advertising are all part of a business’s success. If a business does not partake of social engagement , that business will miss a considerable return on investment. If performed correctly, social media marketing will drive a considerable number of sales, and if done incorrectly, it can drive customers away. Up to 62 percent of consumers introduced to a brand (by a business relying on social media to introduce the product) are influenced to buy the brand in the future. In fact, consumers prefer social media interaction that offers access to sales, promotions, and deals. Social media is also an avenue for keeping constant contact with the consumer so they always know when new products become available. Correct Social Media Marketing [caption id= attachment_20939 align= alignleft width= 410 ] Customers can recognize an effective campaign in today's digital world.[/caption] Along with all the other online marketing techniques you will need to learn, including SEO, SEM, blogging, link campaigns and inbound marketing, and content marketing, social media marketing has its own set of rules. The rules need to be followed otherwise you run the risk of driving consumers away from you and your brand or services. It is imperative that you make an effort to establish a relationship with your consumers via social media efforts. It’s not a blank bored where you pour out your personal message and then run off in another direction until you have something else to announce. Consumers really want to be engaged by you via social media. The keyword here being SOCIAL . If you are not social, you are customers will not be social either. You might be interested in: 6 Brands Making Their Advertising Campaigns Go Further With Social Media Leading Platforms The leading form of social networking is Facebook. Twitter is equally important, and Instagram is another social tool you can use for successful social advertising. Nevertheless, if you are only going to work with one outlet, make it Facebook. Keep your social media interactions interesting and different. Overadvertsing the same thing over and over again will cause your audience to ignore you because they grow bored with your message. One way to engage with the consumer is to ask them to post about your product or services and their personal experiences, all while using the hash tag. Natural posts, those not edited or touched up are the most engaging, and interestingly, will also appeal to millennials who take user generated content to heart when considering buying merchandise. There are plenty of ways to engage with consumers using social media, and you are encouraged to experiment to see what works best for you.