Now in its 59 th year, The Museum Store Association (MSA) Retail Conference and Expo will take place on April 11-14 at the George R. Brown Convention Center in Houston, Texas. The tradeshow will highlight educational sessions, the debut of the MSA Certificate Program and the launch of a new Product Development Gallery amongst others. The return of the retail boot camp is also expected during the event. Educational sessions will be available in different formats: from traditional learning discussions to group sharing and participation. Topics include “I’m a Fan of Following: Facebook & Pinterest Optimization,” “Increase Profit with Inventory Control,” “Adapting Technologies to the Museum Store Environment” and “Sourcing Locally: Pluses, Minuses—and Methods!” Non-profit retail professionals will benefit from the new MSA Certificate Program. Taking the course will help them further enhance their careers and grow professionally as a budding retailer. Enrollees will have flexible options in taking the whole coursework depending on their budgets, time obligations and interests. In order to earn a certificate, completing either a merchandise planning seminar or financial management seminar is mandatory in addition to taking ten elective credits. Credits are earned via attending seminars, regional training, boot camps, and more. The program will be available on a limited basis this year with full enrollment in 2015. MSA members can register starting this April. The Product Expo will showcase various product collections such as apparel and fair trade items as well as the latest museum quality merchandise. These will be openly available for buyers sourcing new products and product ideas along with deals. The Product Development Gallery will pave way for easy interaction between buyers and suppliers. Buyers can seek out for new suppliers who can help them with limited production runs, custom products & packaging, product development and licensing. A one-day intensive workshop will take place this year with the return of the non-profit retail boot camp. The workshop will help participants develop their core retail management skills. Museum retail consultants Joan Doyle and Miriam Works will discuss MSA’s financial management, merchandise planning, customer relations and human resources. Visit http://www.museumstoreassociation.org for more information about the 2014 MSA Conference & Expo and to register on the event.