According to Customer Relationship Management Daily, ad-serving Internet firms – from Yahoo! and America Online to Cable One and Charter Communications – may be backpedaling on tracking user behaviors online in order to serve more customized ads. Or, they may simply be saying so in the face of a Congressional subcommittee investigating concerns about online user privacy. Behavioral Ad Targeting tracks and stores information (through cookies and web tracers) to build a profile of a web surfer’s preferences: sites visited, topic areas clicked or searched on, online community memberships, online purchases, etc.
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