Once the month of October rolls around and Mr. Price , a value retailer out of South African, opens one of its very first stores in Australia this fall. There will be a step up in the rivalry of discount retailers on an international level as TJMaxx and Mr. Price join in the retail invasion overseas. Mr. Price is already well known with its over 1062 stores, all of which sell sporting goods, homewares, sleepwear, footwear, and apparel from private labels. Now the company will soon set up a physical store in Australia with a plan for opening two sites in the month of October under the Mr. Price brand. [caption id= attachment_20766 align= aligncenter width= 1000 ] Mr Price store in Tygervalley mall, Cape Town.[/caption] The company announces its October store launching plans about two weeks after Gazal Corp sold all 35 of its housewares/fashion store to TJMaxx for the cool sum of $A80 million. In the past few years, the retailers that focus on the sale of discount merchandisers have been practically uninfluenced by the influx of foreign retailers selling homewares and fashion. Essentially, an array of different retailers have spent time targeting consumers in the middle market, including the likes of Williams Sonoma, Uniqlo, H&M, Top Shop, and Zara. There is evidence that there is a heavy demand for consumer value based options over local demand. This comes from the huge successes of retailers like Coles, Aldi, and Costco. Nevertheless, Mr. Price has some serious head turning power. There will be plenty of enticing values for the consumer. At this time, the company will not tell of its plans for long-term store placement, but some suggest the company could open as many as 50 stores with a focus of selling apparel as well as separate sites for sporting goods and furnishing. The company anticipates that its entrance into international sales will probably have an effect on companies like H&M and Zara, since both companies have had earnings under pressure due to the significant costs of store operation and the heavier investments it takes to establish new stores. And the challenge will not just affect Australian based merchandisers.