Shoppers who love a good bargain are going to find Jet.com the preferred go to online sales site: a new e-commerce website that sells an array of goods at discounted prices. Flying in the face of giant Amazon.com, Jet took a start in the market with an unusual business paradigm, one requiring members to pay an annual membership fee for site use. Shortly after launch, however, the company changed the way it does business and there are no longer membership fees required. Jet knows it needs consumer and brand support if it is going to be successful, but there were reports of retailers being upset with Jet shortly after launch, including L’Oreal, Walgreens, and Macy’s, all of which withdrew from Jet.com stating the website had not received permission to list the business in question. With a solid but ambiguous start and the fact that the holidays are just around the corner, many sellers are wondering whether selling through Jet.com is a good idea or not. Jet.com is working toward being a discounted marketplace, and that being the case, the site will prove a larger draw for buyers. Just like eBay, and Amazon.com are different marketplaces, Jet.com is yet another way to sell products and earn profits. If you don’t sell through Jet.com, it’s like missing out on a chance to advertise your product, and worse, you don’t get the profit you might have earned either. By selling through Jet.com, you increase your product visibility. One more marketing method, and one more way to reach consumers. All of the latter reasons make it a great idea to sell with Jet.com. However, when selling on the site, it is a good idea to remember that Jet sells products that are discounted. The business owner, therefore, needs to know his or her customer and the target audience for a brand’s message – knowing one’s audience will be a deciding factor in whether Jet.com is the ideal platform for selling a brand. If you plan to sell through Jet.com, you are going to have to take some time to see how the company’s seller policy works. If you are already selling through Amazon and other platforms, you might be more comfortable with the familiar seller tools and resources of the marketplace you are already using.