New research is suggesting that the world’s biggest Internet market will actually benefit retailers in the UK. The biggest e-commerce markets – Germany, China, the US, and the UK -- will actually double in size in as little as three years. According to the research performed by Google, PayPal, and OC&C Strategy Consultants, the increase will be as much as £645bn, which adds £320bn to the economy of e-commerce. European Shoppers Prefer Ordering From Britain's Online Commerce E-Commerce shopping and sales are destined to increase, and this means big benefits for retailers in the UK. Research reveals German shoppers have a preference for Britain’s online commerce, with China falling into second place in terms of popularity, and the US falling into third place. The study also reveals that German and Chinese shoppers spend 1.7 to 2.7 times more than other consumes in every sale. What’s more, Chinese consumers shop with retailers from the UK with near the same amount of frequency as domestic consumers. UK Commerce Responding To Increased Online Sales Meanwhile, UK commerce sites online may not be doing all they can to take advantage of the very real possibilities they have to increase sales. Businesses are selling good locally and UK online store owners are not doing enough to capture the attention of consumers from overseas. The findings indicate that UK retailers can make up to 60 percent more than they are currently, but to do so business owners need to establish trust with consumers, respond to local payment needs, and put an infrastructure in effect in order to compete in a rapidly growing market. According to OC&C Strategy Consultants’ head of retail and partner, Anita Balchandani, the study reveals that UK retailers are the most popular in the e commerce industry and they have many opportunities they can and should seize. At this point, the UK retailers are doing bare minimum, by perhaps pairing with locals in order to supply local returns addresses or by offering online shoppers international shipping solutions. If taking the right measures, e-commerce businesses in the UK could actually triple their international shopper base, including in the United States market. As evidence of the argument, analysts point to the success of retailers who are already taking measures to make e-commerce shopping easier for international shoppers. For instance, one company, ASOS , has acquired a warehouse in the UK for processing returns and has approved zonal pricing. Thus, the overseas searches conducted online for ASOS have increased dramatically, and more than any other ecommerce operation in the United Kingdom. In another case, Boden has a US based warehouse to ensure speed to the US Market, and the company accepts PayPal payments in order to support growth in the same market. Meanwhile, in Germany Boden is offering open invoicing: service consumers in Germany prefer. ChannelAdvisor’s Zoe Ripley explains how making the transition into offering products on a global scale and catering to international markets does not have to be difficult. Ripley suggests making use of online platforms like Amazon and eBay to experiment with the ideal of International expansions and asserts that such experimentations need to be coupled with a unique localized approach to Internet overseas expansion. Rapid Processing and Shipping Is The Answer In order to benefit from catering to an International market, e-commerce UK businesses need to offer rapid order processing solutions, a solid reputation with international consumers, and localized offerings. What’s more, up to 40 percent of consumers are willing to buy from the United Kingdom when what is being sold is not available in their country of origin, so UK sellers can increase profits dramatically by offering unique products for sale. Exceptional pricing and high quality products also prove a draw for consumers All of the latter actions will help UK online businesses establish relevancy in targeted countries. Meanwhile, UK retailers will need to ready themselves to tackle issues with the ease of which consumers can return items and data security. Mobile shopping solutions are also necessary to reap rewards in the international market.