The Cotton Incorporated Lifestyle Monitor ™ Survey recently found out that Millennials spend 65% more on apparel than the boomers do. Moreover, 62% of Millennials confessed that they loved shopping, while only 35% of the Boomers found that statement to be true. There can be several explanations for this large fluctuation in answers from one generation to the other. The first explanation is that the younger people, who constitute roughly 1/3 of the US population, simply and perhaps surprisingly earn more. What interesting, is that the statement that Millennials spend more on clothing is true for both men and women. 47% of female Millennials would hit the shops at least twice a month as opposed to 36% of Boomers. Moreover, 38% of male Millennials claimed they would hit the shops at least twice a month. Something, which only 10% of Boomers found to be true… Many professionals would link this to the fact that mobile shopping has grown tremendously in the last years, and since Millennials are the ones who are always connected to the world with the help of their smartphones and tablets, this might also be another justification of having so many different answers just one generation apart. Mobile shopping has become a huge deal over the last few years, and it's only growing. Monitor Data found out that 8 out of 10 Millennials are buying clothes with the help of mobile apps , while this is true for only 3 out of 10 Boomers. However, no time for store owners to be disappointed yet. Monitor Data also found, that both generations are still enjoying the experience of outdoor shopping, and the shopping malls and stores have yet a long way to go. While a small percentage, also noteworthy is the fact that 9% of Millennials would claim that they were looking for apparel on social media sites, as opposed to 0% of Boomers. This is not surprising as Datamentors reports that 79 %of Millennials are active on at least one social media site whether it be Instagram, Snapchat, Facebook, or Twitter, “with many spending as much as 2-3 hours on these sites per day”. This time is more than enough for them to be influenced by their peers and friends, who would post items they bought, discuss, recommend or ...complain about.