Australian Natural Soap is a health and beauty product wholesaler that supplies organic soap bars and premium soap brands in the United States for more than decade. Recently, the soap company introduced a new range of 7-ounce fragrant soaps from Wavertree & London that come in 14 mesmerizing scents. “Lemongrass & Lemon Myrtle is one of our top sellers,” says Australian Natural Soap owner David Nichols. “It is a tangy blend of herbal lemongrass and lemon myrtle, with essential oils and crushed leaf, and is quite refreshing. Sicilian Orange smells like a luscious orange, French Pear has a fresh fruit bouquet, and Frangipani and Gardenia makes you feel like you are in a flower garden. Fragrance is the big hook in soap, and we have so many delicious varieties, there is something for everyone.” Other scent variants include Honey & Almond, Persimmon & Red Currant, Lavender d’Provence, English Rose, Melon & Peach, Tuscany Olive, Mango Butter and Quince. In June, three additional scents will be revealed. The company is well known for making pure and natural soap bars carefully crafted from Australia, using only the finest and most sustainable ingredients that are extracted from plants and contains no animal fats or harmful chemicals. “Plant oils result in a much better quality product, and you do not have to add chemicals and detergents to make the soap work, like you do with animal fat. Natural soaps have a dramatic affect on the skin; it gets softer and smoother, and does not dry out,” explains Nichols. All soaps are also French milled. “As a result, you get a much creamier lather and the soap does not dissolve, even when it sits in water. One of our bars of soap can be half the size of a poured soap, but it will last longer,” Nichols continues. Wavertree & London products are elegantly wrapped in lavish embossed paper. Each premium soap bar wholesales for $3 and retails for $6.50. “We think the line is going to be a fantastic seller because it is great quality and the price is reasonable. It is ideal for gifts as well as consumable sales, and will sell well in card shops, bath & body, gift stores, home stores and many other types of shops,” states Nichols. Soaps are sold individually as well as wrapped. Australian Natural Soap also offers unbranded soap bars by bulk, which is available in boxes of 12 and 72. “They are the top selling soaps with many volume users, private label customers and health food stores,” Nichols adds. The minimum order is $75. All soaps are pre-packaged in display cartons. Wooden display cases are also available for smaller soaps. For orders and more information, visit the company website at www.australiansoap.com .