Customer loyalty benefits are a great way to keep customers coming back for more, and it ends up being an exceptional method for marketing as well. When consumers think about customer loyalty, they might think of rewards derived from points accumulated or discounts through a store card. Essentially, when customers spend a specified amount of cash on items, they will be rewarded with discounts, special sales, or some other means. Customer loyalty benefits are a great way to keep customers coming back for more, and it ends up being an exceptional method for marketing as well. Establishing Relationships Through Loyalty Offerings Loyalty offerings are all about driving the customer back into the business or to a website to buy products and/or services, all while making the customer feel special about being loyal to a company or brand. While loyalty benefits for consumers is a definite must in order for a business to prove successful, there are other things the business owner can do to drive attention to one’s products or brand. In fact, some measures allow the business owner to actually establish a relationship with its customers. Engagement Based Loyalty Many independent retailers turn to the likes of engagement based loyalty offerings. The business caters to a small target audience, but this allows the business to have a narrow, refined focus and loyalty mission. When you know a lot about your customers, you can use what you know in your marketing endeavors to appeal to your customers so you can convert them into long-term buyers. When you ask consumers for a review, you are telling them their opinion matters. You also make the customer feel as if their needs are important to the business, and that they have control over what items are successful and items do not quite make the grade. By asking consumers for reviews, you are getting honest feedback from the target audience so you can make product improvements if necessary. At the same time, your customers will be spreading information about your loyalty benefits to other customers who can later become new and returning buyers as well. Even better, when you have a few reviews listed with your product, you have a far greater likelihood of selling the product. That is right: consumers are willing to invest in a product that has one more reviews, and such investments are made 90 percent of the time. With the engagement based loyalty plan, you are giving your customers full freedom of expression. When consumers get an opportunity to truly engage with a brand, they become trusting returning users of your products or services. Engagement Methods When working with loyal customers, the retailer solicits alternative user created material and content when offering loyalty programs that are loyalty based. Retailers can make use of designated hastags, start an image collection, and communicate with potential customers. This method of making use of user created content is important because over 60 percent of all consumers will demonstrate a preference for images rendered by someone they know.