For Buyers For Suppliers Community My TopTen

Asked October 6, 2010

Everyone in the world wide web uses MY KEYWORDS for ads and search: SHOES and WOMEN'S FOOTWEAR. How do I stand out from a crowd of millions?

I want my business to come up higher in search results for Shoes. I'd consider online advertising. But I don't have unlimited marketing budget. Any tips or tricks on keywords for a shoe supplier?


Don't get lost in the common keyword jungle, Gwen. 

(A) FOCUS on your specialty merchandise or business
(B) EXPAND your keywords to phrases
(C) MINE buyer power in the "Long Tail"

A generic search -- particularly on a general consumer search engine like Google or Bing -- for keyword "shoes" is going to fetch 1,000,000s of results.

Buyers scan only the first page of search results ... the top 10-to-15 hits, including merchants who maybe pay up to $20 !! for every click on/appearance of their listing in Paid or Pay-per-Click ads at the top of the page.

Focus to push your business out of that crowded field.

1ST focus on your main shoe specialties: Use keywords like "wholesale womens shoes" or "womens designer discount shoes" or "womens wholesale athletic shoes" or "fitness and shaper shoes" (if you specialize in new leg-shaping sport shoes for men and women OR if you have many brands/lines of athletic footwear).

2ND focus on your business specialties, using keywords like "shoes in liquidation lots" or "designer shoes past season" or "overstock bargain shoes".

3RD (assuming you're not exclusively retail) focus on specialized industry search sites that cater to buyers, sellers, manufacturers and distributors of shoes ... rather than generic retail search sites. List your business in Paid Ads or Product Search Directories at industry-focused sites, such as: 
Wholesale Directory/Search Engine Connecting Over 40,000 Sellers & Buyers Daily With Multiple Search & Display Ads, Listing Options OR Email:
Global Wholesalers, Manufacturers, Importers including Banner Ads and Supplier Pass(tm) Certified Suppliers OR Email
Wholesale Directories Connecting Wholesalers/Manufacturers With Retailers/Resellers. Directory Listings, Pay-Per-Click Ads, Forums, Blog Contact at


Add on to the keyword "shoes" two or three refining keywords, such as "childrens" "mens" "mens dress" "womens BRAND NAME" "womens dress heels" "wholesale athletic" "performance and fitness". See more examples under FOCUS, above.

Formulas used by search engines ignore words like "and" "by" or "in". Keyword "shoes" in your phrase still puts you in the right Big Category Bucket. But expanded keywords in the phrase will likely get your business out of "drop in the bucket" ... and closer to the top of search results.

Focusing part of your ad budget on industry-specific sites lets you drop qualifying keywords -- like "wholesale" -- from your phrases. Because you're talking to a crowd of already-interested leads in the Wholesale sector. See Focus 3rd, above, on specialized industry search sites.


The Long Tail was first identified by Wired Magazine editor Chris Anderson and the online industry pioneers he talked to -- music and book sellers, search engines and film vendors.

In simplest terms: Plot out sales of almost any product (Anderson started with music and books), and you see a curving line like a snake, with a tall, fat cobra-like head and a long endless skinny tail.

The tall fat head is where a few blockbuster and Top 100 hits sell millions. (Like the millions of results from a general search on your keyword "shoes.") The head is also cut-throat competitive: a small number of big-box stores with huge advertising budgets used to take all the profits from a few blockbuster hit sales.

But Anderson and his CEO friends noticed the Long Tail of the snake:

For one: It NEVER dropped to zero sales, no matter how far down in inventory ... say the 250,000th most 'popular' title, which physical stores could not afford to keep in stock. These "losers" on the Top 100 hit parade always sold a few copies to a few someones somewhere on the planet; and

For two: There was far less competition for titles in the Long-Tail. And if you add up the numbers of all those 100s of 1,000s of non-blockbusters or backlist "losers," plus add up revenue from selling a few of those many titles at a time -- month after month, year after year -- total revenue from Long-Tail Sales matched profits from the blockbusters sold by a few giant companies.

??? This made no sense in the old world of product marketing. But, it does make sense in the new world of online worldwide search and sale of exactly what you want.

By focusing and expanding your keywords from the Head (generic "shoes") to the Long-Tail (multiple, refined keyword phrases noted in A and B, above) you become more visible on a less-crowded list. And you get more profit from your keyword buys.

See Also:
Refined Results, Right Keywords Lead Prospects to the Right Stuff 

3 Easy Ways to Gain Visibility in Buyer/Seller Markets

#Tap Long-Tail Key Word Searches
#Use the Key Words That Buyers/Sellers Use

Answered 3154 days ago

Perhaps creating separate sites for niche markets will get you the recognition you're after, and allow you to use more focused keywords that stand out from the pack.

Example: If you're selling "Women's Footwear" (very common keyword) maybe another site that caters to the Aussie-UGG "sheepskin boots" (more refined search phrase) crowd will be just what is needed to net those sales!

In addition, for the relatively small added investment of another site, it will give your customers the feeling that you're talking directly to their niche market, and not lumping them in with thousands of other categories!

Also, sites like gives you the added power of truly vertical search for results, when you're ready to start marketing your new niche category site.

Answered 3146 days ago

"Long tail keywords are simply different from short tail ones because of their lengths. While the latter is composed of a maximum of 4 words, long tail phrases are consist of 4 or more words that are more specific in sense. So how does “the long tail strategy” bring in higher possibility of being more favored by search engines? One thing to know in using long tail keywords in text contents is that more webpages with unique contents are needed by one website. Why? It is because most users in the Internet use short tail keyword searches. This means that long tail keywords appeal less to the general users of the Web. Also, because long tail keywords are more specific in nature, a website must have many pages about different specific topics in order to target a wider range of searchers. This is a good thing—mind you—because search engines, most especially Google, favor websites that have a lot of pages. They see these sites as substantial and credible so you do not have to worry about getting ignored by search engines."

I hope this helps you with your problem.
You can know more HERE and HERE.
Enjoy selling! :)


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Have you used facebook ads I have a friend who owns and they have had a tone of success with facebook ads with carpet! im sure with shoes and shoe related products you could have much better success with video ads on facebook. 


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