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Zeitgeist According to Google

Would it surprise you to know that Google does a pulse check on zeitgeist – world or collective spirit – taking billions of search terms as a cyber-snapshot of cultural and social obsessions in over 30 countries? No? I didn’t think so. After all, we noted in this space just a month ago that Google could pinpoint plot search words … read more »

December 29, 2008 by in Wholesale Resources 

Increase your business by $100 a day! – Alex Reyes

Today I am going to tell you how to increase your business sales by $100 dollars a day. In this type of industry you must notice some of the little things that can profit big for you. Not a lot of businesses know the potential of Zippo Lighters and I’ll tell you why. Ever walk into a gas station and … read more »

December 18, 2008 by in Wholesale Resources 

Tips to Survive Economic Tough Times

Note: Here are some timely tips for entrepreneurs on surviving economic rough patches from a guest blogger who knows from experience, Aaron Rome of Wholesale Gem Shop, a worldwide wholesale jewelry supplier. How Small Business Stays Successful in a Down Economy By Aaron Rome Your business can survive an economic downturn. And, I can support that claim. We are not … read more »

December 15, 2008 by in Wholesale Resources 

Is Google Being Slammed With Bad Math?

You know what “they” say about statistics: Numbers, Lies and More Damned Lies. Or: Figures Lie and Liars Figure. A recent report from a consultant paid by the telecommunications industry claims that search giant Google is using more than 20 times the bandwidth that Google pays for. This Google-slamming report features numbers, statistics and – according to Internet Industry watchers … read more »

December 8, 2008 by in Wholesale Resources 

Globalization and Clothing: Up Close and Personal

A journalist and traveler named Kelsey Timmerman wanted to know where his clothes came from and who made them in the global manufacturing and wholesale apparel market. So he took a trip around the world and then recorded his findings in Where am I Wearing?: A Global Tour to the Countries, Factories and People that Make Our Clothes. He puts … read more »

December 1, 2008 by in Wholesale Resources 

Search Technology Powerful Enough to Track Bugs

If you ever doubted the power of search engines, the usefulness of key words or how important both have become in our daily lives, ponder this news. Using a huge database of search terms — such as cough, fever and aches and pains – entered by sick people who go Internet medical sites before seeing the doctor, search engine Google … read more »

November 24, 2008 by in Wholesale Resources 

Buyers, Sellers, Online Advertisers, Search Marketers: The Chief Technology Officer Is In. Soon.

Whether you’re a global manufacturer or a national wholesaler, a niche market merchandise seller or regional chain store buyer, change and speed are about move down the product supply chain. If you do marketing, advertising, product sourcing or any corporate branding through Internet media channels, now is the time: Big change is on the way. > National Chief Technology Officer. … read more »

November 20, 2008 by in Wholesale Resources 

Climb Inside the Brain of a Buyer: Market Research That Doesn’t Ask Questions

Online advertisers and search marketers have it easy: They get instant feedback on how well their key words pull prospective customers. Or, which pay-per-click ad description draws more clicks to a web site. Or, whether the clickable graphic in a display ad draws more eyeballs if it shows a woman wearing a bracelet, or if it shows a picture of … read more »

November 6, 2008 by in Wholesale Resources 

Is Google-Yahoo Ad Deal Failing? Let’s Count the Ways.

No gloating, now. Rumor says the Google-Yahoo mega deal to join online advertising forces is sinking. As noted here in September, an ad partnership between the two largest search engines sure looked anti-competitive. Letting one combo control 70-to-90 percent of the search/display advertising market looked like a negative for small-to-medium online businesses, who’d be out-bid by big national advertisers with … read more »

November 4, 2008 by in Wholesale Resources 

Customer Support Is a Bottom-Line Item for Wholesalers and Retailers

When it’s down to the bottom line, wholesalers, manufacturers and chain retailers, as well as auction power sellers and small e-commerce storefronts, focus on hard numbers by default. They’re more comfortable with ROI metrics: price points, margins, inventory costs, returned merchandise offsets, return on ad spend, operating overhead, etc. Softer and less quantifiable areas like Customer Relationship Management don’t get … read more »

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October 29, 2008 by in Wholesale Resources 

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Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners

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