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Putting An End To Our Children’s Expanding Waistlines

Let’s face it: Kids these days are getting fatter.  Waistlines are expanding at an alarming rate.  Childhood obesity has now reached epidemic proportions, and not just among the world’s most affluent nations.  The International Obesity Task Force estimates that over 22 million of the world’s children under the age of 5 are currently overweight or obese.  Even in some parts of Africa fatness afflicts up to 4 times as many children as malnutrition does.  In the US approximately 60% of all adults are overweight, a scary statistic when we realize that our children are following in our footsteps.

But something is finally being done about this issue, and it’s about time!  The Council of Better Business Bureaus recently announced that eleven major food marketers have pledged to put an end to childhood obesity.  The announcement came during a forum called “Weighing In: A Check-Up on Marketing, Self-Regulation, and Childhood Obesity,” jointly hosted by the Federal Trade Commission and Department of Health and Human Services. 

The forum’s purpose was to see if food marketers were following guidelines which were suggested by the FTC in a 2005 report.  The report suggested that participants:

  • Devote at least half their advertising directed to children on television, radio, print and Internet to promote healthier beyond diet choices or to messages that encourage good nutrition or healthy lifestyles.
  • Limit products shown in interactive games to healthier dietary choices or incorporate healthy lifestyle messages into the games.
  • Not advertise food or beverage products in elementary schools.
  • Not engage in food and beverage product placement in editorial and entertainment content.
  • Reduce the use of third-party licensed characters in advertising that does not meet the initiative’s product or messaging criteria.

The Children’s Food and Beverage Advertising Initiative has approved pledges for Cadbury Adams, USA, LLC; Campbell Soup Co., The Coca-Cola Co., General Mills, Inc.; The Hershey Co., Kellogg Co., Kraft Foods Inc., Mars Inc.; McDonald’s USA, LLC, PepsiCo Inc. and Unilever United States.  These companies accounted for an estimated two-thirds of children’s food and beverage television advertising expenditures in 2004.  The changes being implemented are required to be consistent with current scientific and government health standards, an excellent step in the right direction.  Now if we could just get the remaining one-third of food marketers to get on board…

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1 Comment

Comment by Lakshmi
October 13, 2015 @ 11:21 PM

To address any prior rievew(s) .the SE TM717 is a dumb-phone, NOT a smartphone. Comparing this phone to a Blackberry, Android or iPhone isn’t fair because it’s not that type of phone. For one, you do NOT need an expensive data plan with this phone. The minimal $5-$10 data package that is available for these phones allows you email access, internet and possibly some text messaging allotment depending on your carrier.The good: GPS, 3.2mp camera, bluetooth, expandable memory slot, visual alert notifications, extremely thin design, lightweight, external display, RSS reader, (including podcasts) and 3G speeds. (Some of you may say why not 4g?’ to which I reply that there is no dumb-phone on the market that has any need for anything greater than 3G speeds.)The bad: T-Mobile has blocked out certain JAVA apps from executing and utilizing the network in order to function properly. Hence, when you download an app via the phone browser or one that you transfer on to the phone, there is a good chance it will not work. I’d say you have a 50-50 shot.What this phone is good for: People who are active and do not want a huge phone to shove in their pants pocket. This phone will slide into any shirt or pant pocket and nobody will ever know it’s there. You can utilize Google Maps via the GPS and find your way to/from any two points with no problem. Need to take a quick picture? no problem with the 3.2mp camera. For a flip phone the quality is above average, however compared to other 3.2mp camera phones available today the quality is average. If you need to listen to music/audio in the car you can use Bluetooth to sync up and play everything on your phone.Overall: It’s a great phone at a great price that will satisfy anyone who is incredibly active and doesn’t want to have to worry about big phones with big displays and big, costly data plans. This phone is great to grab, throw in your pocket, run out the door and not have to worry about anything else.

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