Bad Ass Shoes is: 1. An online retailer of "Footwear for Today's Woman." 2. An online retailer of A gorgeous custom line of athletic and lounge apparel such as hoodies, leggings, tank tops, matching sets of each and novelty items such as coffee mugs and posters. Our mission is to empower women. Our Custom line is filled with funny and inspirational messages to help women succeed, know who they are, not to give up. But to GET GOING.