Over $13 Million Raised By Hot Athleisure Line “Outdoor Voices”

gwyneth paltrow in an outdoor voices brand tank top
Gwyneth Paltrow, an investor in Outdoor Voices, poses in one of the company’s signature tanks.

One of the hottest apparel companies around just raised a lot of capital. Outdoor Voices just raised over $13 million Series B, which adds to their total funding of $22.5 million. Founded by Tyler Hanley, the company has a huge list of investors, including actress Gwyneth Paltrow.

The company had raised $7 million Series A in October of last year.  

Paltrow has put up pictures of herself wearing the gear, helping to get it to the smartphone screens of millions of people, while fashion blogger Leandra Medine has also jumped on board as an investor.

Hanley, who is only 27, created the company that is now putting clothes on many of the biggest heavyweights in Silicon Valley.

Many big investors from that trendy region are also jumping on board with the company and investing millions into it. It is now seen as a trendy new brand that is breaking through the activewear scene. That apparel scene has always been quite traditional, quite competitive, and quite macho. Hanley is changing that as a new up-and-comer in the industry.

Hanley for her part has been making waves outside of her company, and was recently chosen by Forbes Magazine as one of the Top 30 under 30.

One thing is certain, Outdoor Voices will be a major brand very soon and it won’t be long before they are competing against the heavy hitters of the industry, and winning.

header img via Outdoor Voices Facebook Page


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