Apparel Product Photography Done Right. Continues to Lead the Pack…

Since Iconasys went in business, their team has been reshaping the way wholesalers, retailers, and brands have been presenting their product photography online and in print catalogs.

Flat photography of apparel products has been a trend that continues to hold steadfast amongst many major brands and the method shows no signs of slowing any time soon. One factor that is often overlooked is the cost-benefit to using a flat photography process. Above-view images such as those discussed in this video are an excellent alternative to hiring models and allow for time to be saved from dressing mannequins.

Iconasys simplifies apparel product photography for brick-and-mortar or online businesses of all sizes and are the ideal source for start-up companies.

This workflow video highlights some of the key components a business should consider when adding products to a website or look book. Iconasys has developed proprietary softwares that allows the user to easily keep or remove the white background to any image with a couple clicks. The ability to convert an image from a JPG to a transparent PNG file lends a product image to endless creativity when merchandising a product with others in a given collection or merging a product with it’s backdrop in a seamless transition.

As trade show season continues strong in the start of 2017, is partner not to miss this year as product presentation is the first content a buyer or consumer sees when connecting with a new supplier.

Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

Leave a Comment