The world of CBD and alternative medicines is experiencing a lot of growth- pun DEFINITELY intended. Whether your interests lie in the business, recreational or medical arena, the impact of this industry was evident in the south lower hall at ASD Trade Show 2018. There, CBD gummy bears were stationed next to infused waters, relaxation-inducing pet treats and treatment balms and salves.
The “All-Natural” Movement
CBD, defined as, “One of many compounds, known as cannabinoids, in the cannabis plant, according to Medical News Today. What is notably absent in the substance is THC, the psychoactive component of cannabis. Interestingly enough, the legalization of medical marijuana has coincided with a consumer push for natural products not just regarding medicine. But, also concerning food, beauty, clothing, and more.
Now, even a consumer who wouldn’t have picked up a joint if they’re life depended on it are using cannabinoids. And, they’re using them to cure everything from back pain to insomnia and anxiety. In fact, Rolling Stone even penned an article titled, “How CBD Became the Unexpected Star of Legalized Pot.”
ASD + CBD
CBD was a major feature at ASD Trade Show’ Culture+ section in the south lower hall of the Las Vegas Convention Center. Music was playing, attendees flooded the show floor, and everyone was in “high” spirits. Although, not from any substance, but from the prospects of new business opportunities.
Some exhibitors, such as Go Green Hemp, told stories about how CBD got them away from opioids after an injury and fueled their mission to help others cure their ailments. Others showcased how beauty and personal items can be enriched with CBD to create a more natural product without synthetic ingredients.
On the other hand, many entrepreneurs just expressed the excitement of making money in this new market. With the opportunities for wholesale and retail in such an in-demand product, it’s easy to see why.