Attracting Generation Z to your Online Store

Are you trying to attract new customers to your online store? If so, you may be looking to capture Generation Z, which is one of the two largest retail markets. Previously, Millennials have gotten all the attention of brands and marketing executives. However, Retail Dive shared that this cohort now has come of age with $77 billion in purchasing power. Above all, they’re no longer ones to be overlooked.

Master mobile

If you’re already online, don’t mistake that is enough. Having an old and challenging site to navigate will lose precious customers. This generation lives in a world of filters and Instagram so an aesthetically pleasing webpage and intuitive website is critical. Moreso, you need to invest in speed. In fact, Millennials have roughly a 5-second threshold for waiting for a website to load. Gen Z only has an attention span of 3 seconds.


One of the best ways to reach the younger generations? AMAZON. It turns out that Amazon is where 63 percent of Gen Z men and women find new clothing brands and suppliers. Amazon’s fast shipping and lax return policies make it easier to pull the trigger on purchases from a lesser-known brand.

Don’t rely on traditional marketing

Forbes shared that this generation doesn’t remember a time without the internet and have been bombarded with ads since they were born. That being said, they do respond to advertisements and marketing campaigns that feel real. That means real people and real stories. This mindset is the reason that influencer marketing, which feels like peer to peer marketing, is so successful with them.

Get social

Of course, you can’t forget social media. Social media is a must to create brand awareness. Also, it acts as a resume for your company. We shared in a previous report that, “85% of Gen Z uses social media to learn about new products. They spend, on average, 10 hours a day online.” You need to cut down the number of steps it takes to purchase your product. With Instagram and Facebook, you can tag products for them to shop directly. Ultimately, there is probably no better way to convert sales than social media.

If you need wholesale product to stock your store then check out our directory to find thousands of verified suppliers and hundreds of product categories.

Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

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