B2B take cues from B2C

B2B Take Cues from B2C: Creating a User-Friendly Wholesaler Site

Business is booming in the realm of B2B e-commerce. It is has become a requirement for retailers to have a strong online presence, but now wholesalers are no longer the exception. The growth of more B2B platforms has inevitably led to increased competition. So,

here is how to ensure your website attracts as much traffic as it can on the world wide web.

Step 1: Take Cues from B2C e-commerce.

Even though you are attracting other businesses, behind these businesses are real people. Real people who are well versed in e-commerce from a consumer perspective. They are used to certain amenities such as one-click purchasing, detailed product descriptions, order histories etc.  By incorporating familiar tools and a smooth running website sales with increase due to ease of use. In turn, this increases trust between you and your target customer.


 Don’t Forget Online Marketing

Everyone loves a deal. Therefore, offers and promotions can be sent straight to your target customers inboxes. Next, use social media to advertise new products, deals and any news relevant to your wholesale brand. Even if the deal does not specifically appeal to your customer at that time, it is usually enough to get them to click the link to your site to see what’s new.


Begin Blogging

Creating a newsroom or blog for your site will drive traffic to your site. Just like the e-mail promotions, this also is a great tool in which to stay on the minds of your customer. If you can publish relevant stories and news about your brand, industry etc it furthers your relationship with your customer. In addition, it gives your website have more uses for the consumer which furthers its importance. Another vital aspect is having a page introducing your site and its mission. An “about us” page humanizes your brand and helps create repertoire with visitors.


Have an Effective Desktop AND Mobile Site

Having a smooth-running desktop site is half the battle, but you’ve already lost if the website cannot seamlessly function on a mobile platform. Consuming media on a mobile device is almost as common as a desktop or laptop computer. Ease of use includes everything from an effective site map to making sure graphics appear on a smartphone and are not distorted. In this age of instant gratification, it is a great advantage to be the site in which your customer can purchase on the go.


In Conclusion: Analyze, Innovate, Repeat

Creating a great B2B eCommerce site will take trial and error. A way to be effectively improve the site is by having an analytics system set up to determine the ROI of each method employed. Through this you will have a better idea of where to invest and where to cut your losses.




Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

Leave a Comment