Common but Preventable Social Media Mistakes

Social media is such a strong part of any marketing plan. Haven’t integrated social media into your business plan? We think it’s about time you did!

Did you know that…

  • Facebook has over 1.19 billion active users?
  • Flickr has over 87 million users?
  • Google+ has 300 million active users?
  • Instagram hosts 150 million users?
  • LinkedIn has 259 million users?
  • Twitter has over 500 million total users?
  • YouTube has over 1 billion users with 4 billion views per day?

The numbers don’t lie, your customers are active on several social media platforms and are waiting to learn about you, but if your information isn’t available to them with the platforms they are accustomed to, how are they going to find you?

Remember, knowing what platforms your customers use will help you disseminate the information that much easier. If your customers are using it, they won’t need to go out of their way to find you. Make it as easy as possible for them to learn about you and your product and service offerings.

With any situation, there are common etiquette rules. Here are a few etiquette rules to abide by to maintain a positive social media environment:

Do Not Spam Your Followers: While posting frequently is the key to keeping your followers and customers informed, spamming is a big no-no. Posting the same content repeatedly over a short period of time will quickly earn you an “unfollow” or a “defriend”.

Don’t Be Quick To Reply To Criticism: It is easy to retaliate when a criticism of your company and product arises. Take a moment to cool your head if the criticism offends are angers you and reply in a calm and timely manner regarding the criticism. Always find a way to reply to the situation positively by recognizing and apologizing for an error, recommending another solution, providing some sort of compensation, etc. Replying positively will earn you a return customer, an increased positive reputation, and potentially obtain new customers. Reply negative and not only will you lose that customer but potentially lose others as well.

Steer Clear Of Predominantly Self-Promotional Posts: Customers want to know about you and other things relevant to your company. Focusing solely on you will cause customers to distrust you and your company. Inform them, be the industry leader, let them know what is relevant.

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