E-Retailer Sales Went All-Time High This Thanksgiving

According to ComScore Inc., e-retailers recorded an all-time high on web sales, beating the average Thanksgiving weekend to Cyber Monday by as much as 22%, which is above the industry average. On the other hand, brick-and-mortar stores did not feel the early holiday vibe as sales fell short by 2.7% over the weekend, reported by the National Retail Federation.

“We had an all-time record sales day [on Cyber Monday], as the momentum we saw on Thanksgiving carried through to Cyber Monday,” says Walmart.com U.S. president and CEO Joel Anderson. Walmart.com U.S. is the online hub of one of the largest multinational retailers in the world, Wal-Mart Stores Inc.

Home furnishings retailer Wayfair.com, claimed that its Cyber Monday sales went up by 50% year-over-year, surpassing $9 million (which is the retailer’s biggest revenue day since its launch in 2002). It recorded a total of $25 million in sales during the whole Thanksgiving period, which is more than 50% as compared to the same period last year.

Thanksgiving sales of bags and accessories e-retailer eBags.com shot up by 39% this year. This year’s Cyber Monday was their biggest sales day event of all time in its 15 years of existence, followed by year-over-year increases of 47% on Tuesday and 22% on Wednesday. “The pace of Cyber Monday sales was fast out of the starting gate,” says eBags.com executive vice president and founder Peter Cobb. “We feel like some of the planning we did in August in paying off.”

E-commerce platform and solutions provider MarketLive reported an average of 50% year-over-year rise in sales from its clients during the 5-day Thanksgiving to Cyber Monday period. The marketing company further revealed sales peaked at 73% on Black Friday, 54% on Thanksgiving Day, and 53% on Cyper Monday.

Another e-commerce technology provider, Shopatron, said that web sales spiked at around 52% year-over-year on Cyber Monday based on its data coming from more than a thousand client e-commerce operators. Mobile orders grew by 54%, which accounted for 20% of overall order volume on Cyber Monday.

Of course, the huge peaks in sales was made possible by some aggressive offers and promotions. For instance, Walmart.com continued its “Cyber Week” with 200 online specials available every day until December 6, offering free shipping on all orders $35 above.


Author:  Roanne Vista

Having worked in the industry for around 7 years, I have a strong digital marketing experience in Search Engine Optimization, Search Engine Advertising, Web Copy Writing and Editing, Social Media Marketing, E-mail Marketing, and Web Analytics. I love good food, nice reads & interesting places.


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