Etsy’s Networking Genius: Building Connections between Boutiques, Retail Giants and Designing Wholesalers

In April 2015, Etsy launched a brand new and innovative program: one that will bring together wholesale product designers and retailers.  

The program allows as many as 50 extraordinary designers to give their pitches to the likes of Clementine, Nordstrom, Lou & Grey, The  Land of Nod, and the Walker Art Center’s Walker Shop. In a competition Etsy identifies as their “Wholesale Open Call” contest, the e-commerce site administrators are giving wholesale designers a potential leg up.  Entry into the contest allows for wholesalers to present their wares, products, merchandise, and ideas to some of the top retailers in the world. The contest is an extension of the wholesale market launched by Etsy: the same company famed for its now incredibly popular e-commerce peer-to-peer website.

Etsy is as a popular online destination where designers and entrepreneur-types from around the world can sell their creative designs and vintage goods.  As of last year, the ever-growing company has managed to retain as many as 54 million members who have registered for the site, with nearly two million members serving as sellers. The Etsy website is member based and allows its sellers to provide goods directly to the customers who desire them. Meanwhile, Etsy Wholesale is another profitable branch of the rapid growing Etsy Empire, where sellers can sign up for a onetime fee of $100 to sell wholesale products to retailers in bulk. Additionally, for each transaction, Etsy gets a 3.5% transaction fee. The fees pay for access to classes and workshops that educate wholesalers on how to make the all-important connection with the big name retailers.

The contest allows wholesalers to enter for an opportunity to present their products to a panel of retailers. The contest is not unlike a sweepstakes opportunity.  Through contest participation, entrants have a chance to win electronics, including Wireless PIXMA iP8720 Inkjet Photo Printers or DSLR cameras like the Canon EOS 70D as a prize from a monthly drawing.

The Etsy Open Call Contest broadens the already established relationship between Nordstrom and Etsy: The former of which hosted not one, but two California-based trunk shows featuring an Etsy designer.  The Open Call Contest’s entry deadline is June 4, 2015.

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