Cashing in On the Festival Trend

Cashing in On the Festival Trend

Music festivals have become the hottest ticket of the spring and summer seasons. The fashion, celebrity sightings, parties and the MUSIC is, on the surface, why these events are not to miss. If you can attend, the anticipation is high with curating your perfect outfits and deciding which sets you’ll be rushing to and from.

The desire for escapism increased the popularity of festivals and it trickled down to the fashion industry. What else do Millennials love? Broadcasting their lives. The push of social media is what thrust “festival fashion” into spotlight. Fashion has always been a crucial element of social events. In a paradoxical situation, the desire to unplug has come along with a desire to show that you are unplugging.

Spring, Fall and Festival Season?

Now what do you need for a perfect Instagram post in front of the glowing Ferris wheel that greets you when you arrive at the Empire Polo Grounds? Probably, some cut off denim shorts, band tee and a pair of fringe boots. There have traditionally been three seasons in the fashion industry- Spring, Fall and Resort wear. Now, for Millennials, festival is the new resort wear. Most are not jet setting off to the Virgin Islands in late December. Instead, they’re going to SXSW in Austin, Coachella in Indio or EDC in Las Vegas. Coincidentally, apparel brands have caught on to this proverbial gold mine. The road to El Dorado is paved with suede hats, fringe shoes and oversized sunglasses.

While many festivals are all-ages, Millennials are the main demographic of ticket-buyers and attendees. Now these festivals have become almost the “adult” spring break as means to disconnect, since cell reception is at a bare minimum and you become almost unreachable to the outside world. Millennials have prioritized experiences over the accumulation of material possessions.

You Can Spend Money, Or Make Money

Festivals are a weekend of music, escapism, and connectedness made possible by common interests, limited cell phone reception and the desire to go off into “another world.” Fashion brands such as ASOS and Forever 21 have reported huge financial gains due to the extra collections of festival wear they provide starting in early Spring. Some are taking it as far as throwing parties before and after the lineups with celebrities endorsing products with captions such as “Day 1 look.”

That being said, you do not have to be in the 22-35 age group or have an affinity for bro tanks or face jewels to take part in this trend. In fact, you could cash in buy stocking up on festival wares and accessories for your online store. There are plenty of suppliers and wholesalers that can be found on TopTenWholesale that can get you ready for the Summer festival season ahead. Many of the big-name stores all carry the same “Festival Shop” capsule collections and many shoppers are vying for more original looks. And, just like Beyonce’s Coachella performance, this is one opportunity you do not want to miss.

 

 

 


Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.


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