Hello, folks, and welcome to 2011, the year that has no place to go but up. The first thing we want to do is tell you that GENCO Marketplace just signed a contract with a very large online retailer to liquidate its dot-com returns. This is good news for returns merchandise and closeouts buyers because it gives GENCO Marketplace a big supply of dot com returns in addition to its current large volume inventory. So if you’re sourcing dot com returns, GENCO is ready, willing and able to make you an offer you can’t refuse on pallets or truckloads of product.
This new product supply is different from regular store returns because it’s very clean, and most products are in the original box. Now you may ask, “Are dot com returns right for my business?” Let me tell you this, as online sales growth continues to outpace that of brick and mortar stores, the volume of dot com returns increases, as well. This creates a wonderful opportunity for liquidation inventory buyers looking for high-quality merchandise at good prices.
We asked Sue Cessar, vice president of sales for GENCO Marketplace, why returns from online retailers are higher quality than returns from traditional stores. “In a store, shoppers have the opportunity to examine products and try them on – like clothes and shoes, for instance — if they don’t like, they don’t buy,” explained Cessar. “With dot com returns, the first time shoppers see and touch their purchase is when the box arrives,” she informs us. “So if the product doesn’t meet expectations, or the fit of clothing is not quite right, they often return the product without ever using it.”
With that explanation, we can understand why traditional store return lots have a higher percentage of imperfect goods. And that’s why returns from online retailers are priced slightly higher than store returns ─ because the lots are cleaner. “This price difference can be offset by time and labor savings,” said Cessar. “For instance, if you’re an eBay merchant, buying cleaner lots allows you to spend less time separating or fixing imperfect products and more time on your core business,” she noted. I think most of you can see the value of buying clean product; it allows you to simply unpack and immediately post merchandise, if you’re an online seller, or put it on your shelves, if you operate a retail store.
While returns from online retailers are not for every buyer, they do provide good value for buyers of returned goods seeking lots with a lower percentage of imperfect merchandise. If you’re one of those buyers, it’s worth checking out companies that remarket dot com returns, and especially GENCO Marketplace with its huge inventory.
For more information about sourcing dot com returns, call GENCO Marketplace at 412-820-3783 or email Mike Woods with your questions at firstname.lastname@example.org. To shop around, visit http://www.gencomarketplace.com/.