As wholesalers and general merchandise suppliers know, word of mouth is a powerful thing. When buyers have a choice to make, they like to turn to their friends and colleagues because they trust the people they know. On the web, word of mouth has become “word of click.” Similar to the Facebook “like” button, Google +1 provides suggestions from friends and colleagues by showing recommendations online in the form of +1s in the SERPs. It’s faster and simpler than getting the good word in conversations around the water cooler. Soon, Google +1 will also be seen on Google AdWords ads.
With the +1 button, Google made it easier for people to get recommendations in the SERPs from the people they know while they’re actually searching. We first wrote about that in “Wholesalers Benefit with Google +1 on Product Pages.” With a single click, the +1 button lets Google users recommend the content they like on the web to their friends when it’s most useful − on the SERPs (if they’re signed in).
In the coming weeks, Google will provide +1 buttons users can click to recommend Google AdWords ads. Just think how much more powerful your ads can become in search results. You don’t need to make any changes to your account to take advantage of Google +1 on ads. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.
Here’s How the +1 Button Works on Ads
Inside Google AdWords shows the following example for a hypothetical hotel in Madrid. The example says Brian had a lovely stay at this hotel and then started researching accommodations for his next trip to Spain. If Brian searched on Google while signed into his Google account, he would see the Grand Hotel’s ad and presumably click the +1 button on the ad to recommend it to his contacts.
Subsequently when Brian’s friend Kate plans her trip to Spain and signs in to her Google account, she inputs a query and also sees the Grand Hotel ad – plus the personalized annotation that Brian +1’d it. Presumably, Brian’s recommendation of this hotel helps Kate decide where to stay in Spain.
So that’s how the +1 button works. Think of it as a way for fans of your business to recommend the products you offer for all their friends and contacts to see. Google believes +1 can help you get more qualified traffic from your ads because searchers will be exposed to more personal, relevant ads. You can also add the +1 button to your website to give your customers the opportunity to +1 your site after having visited.
Wholesalers can get more information about how +1 for ads works at the AdWords Help Center. Wholesalers can get complete information and watch a video about adding the +1 button to their website at Google Webmaster Central.