The athleisure line is extremely hot right now for many companies, and even Groupon is getting into it with their own activewear clothing line. Called Form+Focus, the line is exclusive to Groupon consumers through Groupon Goods, with a serious aim to the female consumer.
Launch deals were quick, with two packs of seamless shorts priced at only $12.99, leggings for $14.99, a tank top for $11.99 and tie-dye sports bras for $19.99 in a two pack.
Groupon has a huge customer base, and many are going to jump onto these deals, which have seen as much as a 70 per cent discount from other retailers who are selling the same type of design. Even though shipping is free, the consumers will latch onto the line and will have their new clothes within seven business days from the time they purchased.
Expect to see this sixth-private label brand from Groupon to begin to pop up around gyms and places were people job.