Growing a Brand on Pinterest

Pinterest is not purely a visual playground in which pass the time by creating boards and finding six different blazers that will be in style this season. This social bookmarking site is a mostly untapped platform to for digital marketing. Pinterest boasts over 100 million monthly users and is an interactive way for users to engage with brands.

Above all, Pinterest is considered to have a mostly female base. Although, Kamran Ansari, former Head of Corporate Development and Strategy at Pinterest, objected to that idea when he spoke with Yahoo! Finance. He states that there has been continued organic growth and that the number of male users is growing, particularly in Japan.

Either way, the number of monthly users alone is a reason enough to be using it for developing an audience. We found some helpful tips on building a following on Pinterest from contributor Karen Tiber Leland:

Create specific boards

The more niche your boards, the better. Leland used an example that a cookbook writer shouldn’t just have a “desserts” board. Instead, it should be broken down further into categories like cakes, cookies, chocolate, ice creams. This differentiation will drive traffic to your boards from users looking for a specific thing.

Pay attention to your popular boards

Give the most love to your boards with the highest following. More pins and more activity on these boards means that your content gets seen by a broader audience. This action enables a higher likelihood that someone from your audience could reshare one of your pins.

SEO is a must

Use SEO keywords in your board names and descriptions. When people search a particular word, then you’ll have a stronger chance of being found. In the world of Pinterest, being seen is the most crucial element.

Make sure everyone knows you’re on Pinterest

Announce that you’re on Pinterest in a newsletter or e-mail blast that’s highly visual and enticing to the viewer. You want to make them want to click and see more. Also, adding the Pinterest icon along with your other social media links on your website is another excellent tool.


With all social media, you have to be…social. Don’t forget to engage with your followers by repinning some of their content that aligns with your brand identity. The more active you are, the more benefit you’ll gain from being a Pinterest user.

Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

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