India Pavilion to Bring 40 Exhibitors to Canadian Market

India Pavilion to Bring 40 Exhibitors to Canadian Market

India is a nation with a rich and vibrant culture. One area in which this is evident is through their apparel and textiles. Beautiful silks, intricate embroidery and beadwork and eye-catching hues have made their textiles a sought-after commodity. In fact, their apparel and textile industry has been experiencing steady growth in recent years. This August, Indian companies will gain exposure to a new market through Apparel Textile Sourcing Canada’s “India Pavilion.”

The “India Pavilion”

The India Pavilion is an opportunity to meet and source from companies that normally would only be accessible by travel overseas. As apparel companies have been searching for the next big region for exports, they have been taking note of the South Asian nation. Well, Canada sure has. In fact, between 2015 and 2016, trade between Canada and India grew a whopping 30%. This is why India’s participation at ATSC is incredibly noteworthy.

Jason Prescott, CEO of JP Communications, ATSC producer and publisher of and explains, “We are thrilled to announce that 40 established, new and emerging businesses will be featured in the show’s new India Pavilion. This will showcase trending Indian apparel, textiles and accessories.” The India Pavilion is made possible through a partnership with Comnet Exhibitions Pvt Ltd. (CEPL), which is India’s leading trade promotion organization. This organization has been connecting Indian exporters to international trade shows like ATSC for the past 30 years.

India Exporters Exposed to New Markets

The Director of CEPL, Ms. Chandrika Behl shares her excitement of exposing Indian exhibitors with the Canadian market. She said, “With abundant availability of raw materials, such as cotton, wool, silk, and jute, as well as a skilled workforce, India offers a favourable market for global retail brands.” She furthered that sentiment by saying, “Everyone loves Indian textiles and apparel for their fine craftsmanship and traditional opulence.”

Through ATSC, the exhibitors will not only be introduced to the Canadian market, but also North America as a whole. Therefore, this is an unprecedented opportunity to get made in India product in front of: apparel and fashion executives, influencers, designers, retailers, importers, wholesalers, merchandisers, buyers and suppliers.

Don’t miss out! Register here for ATSC taking place August 20th-22nd in Toronto. Registration includes all exhibits, including the India Pavilion.

This article was originally featured on

Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

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